IRI | AttitudeLink™ | for Manufacturers | Consumer and Shopper Relationship Mgmt

AttitudeLink™

IRI AttitudeLink™ is an IRI Integrated Insights™ service that empowers marketers to conduct attitudinal surveys among the IRI Consumer Network™ panel, a group of over 70,000 U.S. households who use a handheld scanner to record their bar-coded product purchases on an ongoing basis. AttitudeLink thus provides a direct link between longitudinal purchasing behavior and the consumer needs and attitudes underlying that behavior, something not available from general market surveys. Through this integrated view of the consumer, you will discover new opportunities to grow your business through new and improved products, new consumer targets, and new marketing messages. You can then track the purchase behavior of the AttitudeLink-defined consumer segments to evaluate the effectiveness of your new marketing efforts.

Reveal the “why” behind the buy

Design new and improved products to address unmet needs and refine marketing plans to better address the needs of specific consumer segments

Increase consumer satisfaction, resulting in higher buyer retention and higher sales

For more information, contact IRI at 1-866-262-5973 or contact us by email.

	Find consumer likes and dislikes with your brand and your competitor’s brand to help you identify opportunities for growth
	Track the impact of segment-targeted marketing efforts on purchase behavior over time
	Let IRI consultants design surveys tailored to your needs, then size the revenue potential based on recommendations from the survey results


Integrate survey responses and purchase behavior from the same households