IRI | Baby Boomers Report™ | for Manufacturers | Consumer and Shopper Relationship Mgmt

Baby Boomers Report™

The IRI Baby Boomers Report: Understanding the Emerging Trends in Baby Boomer Spending is a study that allows retail and manufacturing executives to understand, benchmark and predict baby boomer shopping trends. With it, you can align your marketing and merchandising strategies to capitalize on this major demographic shift. Unlike manufacturer-based insights or high-level reviews of the boomer segment, this new report provides a deeper level of awareness so you can truly grasp the implications and apply the recommended action steps. This first-to-market study highlights key growth trends and provides deep insight into which categories and channels are well-positioned to benefit from boomers, where the risks are, and what it means to you.

The distinct purchase patterns of each baby boomer segment and how these patterns will evolve in the coming decade, categories that will benefit the most from again boomers and key opportunities for private label.

Fact-based support for impactful boomer shopper segmentation, store clustering, and other initiatives that you can implement across both traditional and non-traditional retail channels.

Leverage new insights about boomer shopper segments to provide strong shopper-focused differentiation that provides new center store sales growth.

For more information, contact IRI at 1-866-262-5973 or contact us by email.

	Understand boomer spending nuances and proactively adjust store offerings
	Utilize baby boomer segmentation as a means to differentiate from your competitors
	Value the size of the business opportunity and resulting investment implications