As consumers and shoppers drive greater influence over the industry, improving your understanding of their drivers, preferences, loyalties, habits and concerns, is integral to delivering unique and innovative products and store formats that satisfy them.  New perspectives are required to understand the differences between individuals that may, on the surface, appear to be very similar, when in truth where they shop, what they buy and what they respond to are polar opposites.  IRI provides a suite of solutions that help you increase your knowledge of consumer segmentation, improve understanding of trip missions and use your marketing and merchandising strategies to truly connect with shoppers and consumers. This suite of solutions includes the following:

• AttitudeLink is an IRI Integrated Insights service that empowers marketers to conduct attitudinal surveys among the IRI Consumer Network™ panel.
• Baby Boomers Report is a study that allows retail and manufacturing executives to understand, benchmark and predict baby boomer shopping trends.
• Builders Suite is an integrated tool that supplies you with insights into consumer behavior by integrating panel, store, and demographic data.
• Consumer Network is a consumer panel that depicts consumer behavior - focus on the consumer dynamics that drive brand and category performance.
• ConsumerInsight for Wal-Mart is a new generation of IRI Consumer Network services that align to Wal-Mart’s unique consumer segments, category hierarchies, and geographies.
• Controlled Store Testing is a service that accurately quantifies the effectiveness of an in-store marketing program.
• Customer Strategy Development Suite is a collection of offerings that marries advanced, proprietary, and well tested modeling techniques with the art of practical business application.
• Healthcare Report is a study that provides new insights into how retailers and manufacturers can improve collaborative efforts and take full advantage of the growing relevance of health and wellness.
• Healthy Kids Report is a study which uncovers emerging health trends for kid-driven food and beverage categories.
• In-Store Testing Services with Behavior Activated Research (BAR) is an integrated analysis of sales results and attitudinal insights.
• Individual User Studies are services that combine IRI Consumer Network Panel data with a semi-annual survey to provide quantitative metrics on individual users.
• Inventory and Consumption Panel is a custom study that integrates three types of consumer behavior data to deliver unprecedented insight into the interaction among these behaviors.
• Lower Income Shopper Report is a forward-looking, action-oriented analysis that focuses on understanding the current and future spending shifts of key lower-income micro-segments that are driving CPG growth at retail today.
• Matched Market Testing is a service that evaluates marketwide programs such as TV advertising, radio, print vehicles, and new coupon strategies.
• MedProfiler is an annually fielded questionnaire that helps retailers and manufacturers identify brand growth opportunities.
• Panel on Demand is an internet-based set of reports and presentation-ready templates that help you partner with retailers to jointly grow market share.
• Panel Personicx Profiles are a series of custom reports that will help you define your consumer target and develop a robust portrait of that target.
• Private Label Report is a forward-looking, thought-provoking analysis that incorporates current viewpoints from consumers, retailers and both private label and branded manufacturers.
• RxPulse Net is a web-based reporting tool that empowers retailers and manufacturers to better leverage the pharmacy to drive incremental shopping.
• Shades of Green Segmentation is a service which helps you monitor category and brand purchasing dynamics across a wide spectrum of green attitudinal consumer segments.
• Shopper Insights Custom Analytics is a set of analyses that enable you to segment the CPG marketplace in new ways.
• Shopper Insights Explorer is a software solution that helps analyze shopper behavior by customer segment and retailer.
• ShopperLink is an in-store study that observes consumers in the act of shopping the category.