IRI | Tiered Distribution Suite | for Manufacturers

Solutions for Manufacturers
Market Performance and Brand Building
Product Innovation and Launch
Consumer-Centric Retail Execution
Consumer and Shopper Relationship Mgmt
Beer, Wine and Spirits
- InfoBeverage
- Liquor Store Tracking
- Tiered Distribution Suite

News: Sierra Nevada Selects IRI Beer, Wine and Spirits Practice for Valuable Market and Consumer Insights to Strengthen Marketing, Merchandising and Distribution Efforts
Demo: IRI on PBS: IRI Beer, Wine and Spirits Interview with Bump Williams

Tiered Distribution Suite

The IRI Tiered Distribution Suite™ for Beer, Wine and Spirits is a data collection, transformation and visualization service that provides manufacturers with visibility into retail sales and depletions throughout the distribution value chain – from manufacturer to distributor to retail outlet. Retail outlets include both on-premise locations such as restaurants, taverns, hotels, and off-premise locations, including liquor, drug, grocery and convenience stores. Tiered Distribution Suite (TDS) collects and transforms data from each stop in the tiered distribution chain and provides valuable sales and inventory metrics for effective marketing and sales planning.

Gain visibility to beverage alcohol sales by distributor to retail outlet for both on- and off-premise channels.

Make informed decisions to use in strategic planning, category and brand management.

Focus marketing and sales dollars where they have the most benefit and implement successful marketing strategies.

For more information, contact IRI at 1-866-262-5973 or contact us by email.

	Visibility into the inventory position and sales of manufacturer’s products through their distributor partner warehouses
	Number of total cases reported in physical and industry case equivalent metrics
	Depletion data that provides insights into the aggregate sale by product and SKU as well as product velocity and inventory position
	sales to retail data combined with the outlet detail providing Insights into distribution health and gap analytics


Dashboards provide a 360 view of the business