The IRI Beer, Wine and Spirits practice provides manufacturers, distributors and retailers with market information solutions specific to the beverage alcohol marketplace. The practice was formed in response to the needs that manufacturers, distributors, and retailers in this segment have to understand consumer decisions and develop insights related to beverage alcohol purchasing behaviors, attitudes, and preferences. The IRI Beer, Wine and Spirits practice offers a complete suite of solutions, including account- and store-level tracking, that help its clients monitor, comprehend, and compete within the rapidly evolving beverage alcohol market.

• InfoBeverage provides specific quantifiable performance metrics to help you better understand brand and competitive sales movement from all three categories.
• Liquor Store Tracking delivers visibility into an important sales channel that represents approximately 10 percent of beer sales, 25 percent of wine sales and as much as 40 percent of distilled spirit sales. Read more about this essential BWS solution.
• Tiered Distribution Suite is a data collection, transformation and visualization service that provides manufacturers with visibility into retail sales and depletions throughout the distribution value chain.