 |  | Healthy Kids Report |  |
Understanding the Role of Better-for-You Products in Kid-Driven Food and Beverage Categories
Childhood obesity is quickly becoming an epidemic. If current trends continue, 50 percent of kids in the United States will be overweight by 2010. Manufacturers are responding by introducing more “better-for-you” products, and retailers are seeking knowledge to understand how to make the most of these new products at the shelf.
“Healthy Kids Report: Understanding the Role of Better-for-You Products in Kid-Driven Food and Beverage Categories,” uncovers emerging health trends for kid-driven food and beverage categories and assesses the performance and future impact of better-for-you products. The IRI report includes an in-depth analysis of the better-for-you segment within 16 kid-driven food and beverage categories. It highlights the key growth trends and provides deep insight into which product attributes are working and which are not, and what it means to retailers.
About the Report
Findings presented in “Healthy Kids Report: Understanding the Role of Better-for-You Products in Kid-Driven Food and Beverage Categories,” are based upon an extensive analysis of consumer data from the IRI Consumer Network™.
To purchase a copy of the complete report or for more information, please contact:
Sean Seitzinger
E-mail: sean.seitzinger@infores.com
Phone: 678-613-1427
