Intro to InfoScan Measures - Information Resources, Inc. (IRI)

Course Information for Introduction to InfoScan Measures

Build a basic understanding of how to interpret and apply IRI core measures. Focus on the meaning behind the numbers. During this course, the key measures and their calculation are defined. Examples and exercises show how to articulate how to use them to drive business.
Course contents include:

Identifying appropriate measure(s) for a business issue
The meaning of the basic measure types and corresponding numeric representation
Measure calculations

Course Outline

Distribution Measures – ACV , ACV Weighted Distribution, Average Weekly ACV WD
Volumetric Measures – Sales vs. Merchandised Sales, Baseline/Incremental (factors affecting both), Share, Sales Rate and Velocity measures, Performance Indices
Pricing Measures – Average Price, Merchandised Price, Average Non-Promoted Price
Merchandising Measures – Merchandising Conditions, % Sales by Merchandising Condition, and much more.

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