Category Management - Instructor-Led Training - Information Resources, Inc. (IRI)

Course Information for Category Management Training

This session is a highly interactive workshop that allows participants to apply the skills they learn during the course to simulated scenarios and situations based on actual industry events. Designed for sales people, marketing professionals, and analysts, this workshop will integrate the processes of category management in a way that provides ample opportunity for practice, execution, and evaluation of the differing approaches in use today. The workshop is led by expert facilitators with many years of manufacturer and retailer experience in sales, category management, marketing and sales analysis. The IRI Category Management Training course explains what category management is and how to develop category management strategies.

Course Outline

Key components of a comprehensive category management approach for manufacturers
The key roles and responsibilities of retailer category managers
Incorporating the concepts of category management into business building initiatives
Tools commonly applied by category managers to perform their jobs
Ways to apply manufacturer’s expertise (category definition, strategy, role and positioning) to category management

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Instructor-Led Training from IRI

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