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WHAT IRI CUSTOMERS ARE SAYING
"Mike’s previously sourced marketplace information from another provider, but selected IRI based on its seasoned client service teams, recognition amongst retailers for providing the industry’s most accurate information and its vertical approach to serving the beverage alcohol industry. No other provider could deliver this unique combination of capabilities all of which are critical to our continued growth and expansion initiatives."
Anthony von Mandl
Founder
Mike's Hard Lemonade
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Products & Solutions
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For Manufacturers
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Manufacturers across the CPG industry are faced with a number of daunting challenges. You are under constant pressure to increase revenues, margin and share. Consumers are faced with more product choices and shopping destinations than ever before. IRI offers solutions designed to see what you’ve been missing, act faster and with greater confidence, and win at the shelf.
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For Retailers
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You have traditional and alternative channel competitors to worry about. Planning and executing at the national or regional level is no longer adequate. Income and education levels, ethnic make-up and store location are all critical factors that drive purchasing habits. Strategies that work in one location may not work in another. To win, you need answers.
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For Health & Pharma
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IRI provides pharmaceutical, healthcare, and consumer goods companies as well as retailers with consumer intelligence, targeting, and analytic services for the healthcare marketplace. This group offers a complete suite of retail tracking, consumer panel and analytic-driven products and services to help its clients monitor, comprehend, and compete within the rapidly evolving healthcare space.
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For Vertical Markets
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Solutions for beverage, alcohol ,and tobacco vertical markets. You need to understand consumer decisions and develop insights related to purchasing behaviors, attitudes, and preferences. IRI offers a complete suite of solutions, including account- and store-level tracking, to help our clients monitor, comprehend, and compete within these rapidly evolving verticals.
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