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WHAT IRI CUSTOMERS ARE SAYING
"Circle K is very pleased to not only be enriching the convenience channel information performance picture through granular sales insights from its stores, but also leveraging these critical insights to grow its business. The new AllScan service is a quantum leap forward in terms of delivering granular, actionable insights that will ultimately help us with our brand, category, promotional and trend initiatives."
Jim King
Director of Marketing
Circle K
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Products & Solutions
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For Manufacturers
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Manufacturers across the CPG industry are faced with a number of daunting challenges. You are under constant pressure to increase revenues, margin and share. Consumers are faced with more product choices and shopping destinations than ever before. IRI offers solutions designed to see what you’ve been missing, act faster and with greater confidence, and win at the shelf.
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For Retailers
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You have traditional and alternative channel competitors to worry about. Planning and executing at the national or regional level is no longer adequate. Income and education levels, ethnic make-up and store location are all critical factors that drive purchasing habits. Strategies that work in one location may not work in another. To win, you need answers.
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For Health & Pharma
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IRI provides pharmaceutical, healthcare, and consumer goods companies as well as retailers with consumer intelligence, targeting, and analytic services for the healthcare marketplace. This group offers a complete suite of retail tracking, consumer panel and analytic-driven products and services to help its clients monitor, comprehend, and compete within the rapidly evolving healthcare space.
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For Vertical Markets
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Solutions for beverage, alcohol ,and tobacco vertical markets. You need to understand consumer decisions and develop insights related to purchasing behaviors, attitudes, and preferences. IRI offers a complete suite of solutions, including account- and store-level tracking, to help our clients monitor, comprehend, and compete within these rapidly evolving verticals.
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