WHAT MANUFACTURERS ARE SAYING
"This is the first time that Sierra Nevada Brewing Co. is partnering with a provider for market insights, and we chose IRI because their industry experience is well respected and because their attention to customer service, innovation and insights is best in class."
Joe Whitney
Director of Sales and Marketing
Sierra Nevada Brewing Co.
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The CCR Analytics Suite™ is a packaged set of best practices reports based on data from over 16 million Ahold USA shopper households – one of the largest “consumer panels” on the market.
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IRI AttitudeLink is a service that empowers marketers to conduct attitudinal surveys among the IRI Consumer Network panel.
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The Baby Boomers Report: Understanding Emerging Trends in Baby Boomer Spending, is a syndicated thought leadership report produced by the IRI Center for Retail Innovation to help retailers and manufacturers understand current and future spending shifts of baby boomer shopper segments across categories and channels.
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IRI Builders Suite™ is an integrated tool for anyone needing consumer insights, seeking opportunities to convert category traffic into real dollars, or defending shelf space.
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Consumer Network is a consumer panel that provides a clear picture of consumer behavior so that sales and marketing professionals can continually adjust strategies to focus on the consumer dynamics that drive brand and category performance.
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Consumer-Centric Merchandising Suite is an enterprise software solution for automating category business planning including assessment and assortment with links to space, price and promotion planning.
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For manufacturers engaged in partnership or category management activities with Walmart, IRI ConsumerInsight for Walmart is a new generation of IRI Consumer Network services that align to Walmart’s unique consumer segments, category hierarchies, and geographies.
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Controlled Store Testing is a service that accurately quantifies the effectiveness of an in-store marketing program and identifies opportunities to improve the program with far less cost and risk than a national roll-out.
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A new ground-breaking study from IRI that can help retailers and manufacturers tap into the multi-billion dollar revenue growth opportunity identified in the 2006 Healthy Kids Report.
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Individual User Studies are services that combine IRI Consumer Network® Panel data with a semiannual survey to provide quantitative metrics on individual users.
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The IRI Inventory and Consumption Panel is a custom study that integrates three types of consumer behavior - data longitudinal purchase panel data, in-home inventory reports, and usage occasion tracking.
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The Healthcare Report is a syndicated thought leadership report produced by the IRI Center for Retail Innovation that enables retailers and manufacturers to understand and take advantage of untapped opportunities in leveraging the future growth of the pharmacy.
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Matched Market Testing is a service that evaluates market-wide programs, including increased or decreased advertising of TV, radio, outdoor or print vehicles, new coupon strategy, or the incrementally of a new line extension.
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IRI MedProfiler Health and Wellness Survey is an annually fielded questionnaire that helps retailers and manufacturers who require more effective health and wellness related marketing campaigns to identify brand growth opportunities.
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Panel on Demand from IRI is an internet-based set of best practice reports and presentation-ready templates that help you partner with retailers to jointly grow market share.
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IRI Panel Personicx Profiles are a series of custom reports that will help you define your consumer target and develop a robust portrait of that target.
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The Private Label 2008 Report is a syndicated thought leadership report produced by the IRI Center for Retail Innovation that enables retailers and manufacturers to gain new insights on the private label marketplace based on input from consumer surveys, retailer/manufacturer trade interviews, lower-income shoppers, and research into industry best practices.
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RxPulse Net is a web-based reporting tool that empowers manufacturers and retailers to better leverage the pharmacy to drive incremental shopping occasions, market basket share, and loyalty among current and potential consumers.
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In partnership with TNS, the IRI Shades of Green Segmentation is a service which helps you monitor category and brand purchasing dynamics across a wide spectrum of green attitudinal consumer segments.
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Shopper Insights Explorer is a web-based application that provides the greatest flexibility to slice-and-dice a comprehensive shopper insights (HH Panel) data cube from multiple angles (by retailer, shopper segment, trip type, product, and time period).
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ShopperLink is an in-store study that observes consumers in the act of shopping the category, and questions them about their three roles as user, shopper, and buyer.
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7-Exchange is an exclusive program, facilitated by IRI and 7-Eleven, to provide selected manufacturers access to the 7-Eleven store-level point-of-sale (POS) data in a structured, collaborative program.
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The CCR Analytics Suite™ is a packaged set of best practices reports based on data from over 16 million Ahold USA shopper households – one of the largest “consumer panels” on the market.
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The IRI In-Store Solution Suite™, Aisle View, is an audit-based service that delivers detailed cross-category distribution and placement information to help you understand the key in-store drivers of your product’s performance.
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Designer Workstation is a desktop product that uses automated procedures to dramatically improve the retail space planning process.
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Apollo Total Store is a database-driven desktop software product that allows users to analyze store layouts and plan the use of space in the store at the macro level.
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IRI Apollo Web Publisher is an easy to use web-based system that lets users quickly distribute planograms to their point of use.
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Consumer-Centric Merchandising Suite is an enterprise software solution for automating category business planning including assessment and assortment with links to space, price and promotion planning.
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IRI Costco CRX™ is an exclusive data sharing program facilitated by IRI and Costco that provides selected manufacturers access to Costco’s store-level point-of-sales (POS) data in a structured, collaborative framework.
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The IRI In-Store Solution Suite, Perimeter View, is an audit-based service that delivers to you a comprehensive view of perimeter merchandising execution – a first in the CPG industry.
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For manufacturers who need insight into the tenth largest U.S. grocery retailer, the IRI Portal for H-E-B is a web-based system that provides you access to the custom H-E-B category, geography, and category management processes that are unavailable anywhere else.
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The IRI In-Store Solution Suite™, Shelf View, is an audit-based service that delivers detailed distribution, placement and facing information to help you understand the key in-store drivers of your product’s performance.
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IRI Virtual Shopping studies help retailers and manufacturers understand consumer behavior in the store through a web-based virtual shopping experience.
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CPGNPlus is a web-based portal that offers true content integration between the desktop and the web. Unlike tools from other companies, the IRI solution provides both web-viewable publishing, and template publishing.
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The IRI PlusSuite is a desktop reporting and analysis tool that combines ad-hoc access to IRI data with the power of Microsoft Office.
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IRI Assortment Drivers™ is a web-based deliverable which simultaneously evaluates the impact of marketing options on a defined set of competing SKUs within a category.
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BehaviorScan for CPG TV Ad Testing is an industry recognized, patented in-market testing service that quantifies the ROI of a new TV advertising program (e.g., a new campaign or significantly different media plan) by targeting different ad plans to selected groups of households within a market.
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IRI BehaviorScan® DVR powered by TiVo is a service that measures the impact of DVR usage on advertising effectiveness and allows you to test new media allocation strategies before going to market.
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IRI Category Forecaster™ is a set of pre-defined sales & volume forecasting reports, charts and graphs for all IRI Infoscan® Reviews categories and sub-categories delivered on a quarterly basis.
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IRI’s Times & Trends Special Report, Competing in a Transforming Economy, is a ground-breaking study that delivers new insights into shifting consumer shopping and purchase behavior and resulting opportunities and risks for CPG manufacturers and retailers.
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IRI’s Competing in a Transforming Economy 3.0: The Search for Affordable Solutions, is a ground-breaking study that delivers new insights into shifting consumer shopping and purchase behavior and resulting opportunities and risks for CPG manufacturers and retailers.
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For CPG manufacturers seeking to get the most out of their internet advertising efforts, IRI / comScore Consumer Online Suite is a single-source household panel that integrates comScore proprietary Internet tracking technology with IRI panelist purchase data.
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IRI Demand Forecaster™ is a turn-key forecasting solution that allows you to benefit from a proven approach to forecasting, without having to build a large infrastructure to support it.
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Drivers on Demand is a model-informed web application that reports the key drivers of period to period sales changes.
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The InfoScan Military Tracking Service provides sales, share, distribution, pricing information and feature and display activity within approximately 260 commissaries on U.S. military bases worldwide that are operated by the Defense Commissary Agency (DeCA).
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The IRI Long-Term Drivers service is a strategic analysis that is designed to quantify the importance of advertising, promotion, distribution and innovation to the long-term health of individual brands.
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Market Structure is an analysis that reveals the competitive structure of a category from the bottom up, producing richer insight into the complex process of consumer decision making than any other approach.
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MarketInsight for Walmart is the industry's best solution for tracking Walmart sales and measuring category and brand performance in Walmart.
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IRI MarketView On Demand is a web based application providing 24 hour / 7 day access to best practice templates addressing the most common CPG issues across scanner and consumer panel intelligence.
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Mix Drivers™ combines model results with client financial information to calculate the ROI of each marketing element and optimize marketing spending on an individual brand.
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IRI Price & Promotion Simulator allows clients to improve pricing and promotion strategies by providing predictive results to simulated plans. Clients leverage the easy-to-use web-based tool to evaluate the ROI of alternative price and promotion scenarios.
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IRI Price Drivers™ is a solution that uses advanced statistical techniques to quantify price sensitivity and support model-informed decision making.
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Promo Drivers is an in-depth analysis of your product’s response to price and trade promotion – by retailer and type of promotion – that helps marketers execute an effective trade promotion management system.
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IRI TiVo Consumer Pulse is a tracking panel that longitudinally tracks the impact of DVR usage on purchasing behavior.
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GNPD (Global New Product Database) is the Mintel web-enabled software application that supports product innovation. IRIS is the Mintel/IRI collaborative offering positioned as an add-on module.
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IRI IntroCast™ Launch Forecasting is a set of predictive tools that leverages a robust database of category-specific benchmarks to assist in new product goal-setting and trial and repeat forecasting, empowering you to track performance, validate strategy and plan corrective action to ensure new product success.
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IRI Launch Commander™ is a launch management service that delivers an accurate year one sales forecast based on as little as eight weeks of data, alerting you to whether or not your brand is on track to meet its goals early in the launch process.
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New Product Profiler is an interactive tool drawing upon a new product database to help end users analyze critical success factors in the strongest new product introductions since January 2002, plan your next product launch, and set realistic goals for success.
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IRI Product Locator™ is a web-based tool that helps consumers easily identify stores in their local area that carry a desired product. With it, CPG manufacturers can gain a competitive advantage by creatively utilizing the internet to understand and quickly answer the “where-to-buy” questions from their consumers.
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Retailers respond to changing consumer dynamics, competitive pressures, and declining margins, by adjusting their strategies to ensure profit, market share and a competitive position. Category Management is a fact-based process supporting these retailer strategies.
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The Data Detective Scanner provides an interactive forum where attendees learn how to apply various data reports to real-life analytic situations.
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IRI eSuite is a collection of e-learning courses delivered as an annual web-based subscription service that gives you access to IRI training content, when and where you need it.
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