BehaviorScan Rx - Information Resources, Inc. (IRI)

BehaviorScan Rx

BehaviorScan Rx ad testing is the industry-recognized gold standard testing service. It delivers different TV advertisements in the same market and can link TV viewing to consumer and doctor prescription drug activity. This in-market, split cable design solution provides the most accurate measurement of the impact of DTC advertising on prescription activity. The BehaviorScan Rx ad testing package includes exclusive testing rights in a specified market, consultation on test market selection and test design, execution of test and control advertising plans via cable TV cut-ins, and analysis of results.

See

The impact of your advertising and gain insights from resulting prescription activity

Act

Evaluate and refine your advertising based on test results across markets

Win

Ensure a return on your advertising campaign investment

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PRODUCT AT A GLANCE

DataSheets

BehaviorScan Rx™

Summary
BehaviorScan Rx ad testing is the industry-recognized gold standard testing service. It delivers different TV advertisements in the same market and can link TV viewing to consumer and doctor prescription drug activity.

Key Features & Benefits:

Determine the return-on-investment of your current advertising by comparing it to a non-advertising scenario
Measure the impact of advertising on actual consumer behavior at the individual level, empowering you to analyze the impact of advertising on brand switching and different demographic groups
Receive accurate estimates of the impact of advertising change over prescription activity
Sophisticated matching maintains confidentiality
Patient information from your prescription database is matched to nearly all the individuals in the BScan

You should consider this product if you are in:

Brand Management
Market Research