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WHAT THEY ARE SAYING
"We have been extremely impressed with the value that IRI has brought to the table over the course of our relationship. The beverage industry is a dynamic and competitive environment that leaves very little margin for error in making the right sales and marketing calls at the right time. IRI’s spot-on retail market information and unique shopper insights capabilities have been a true difference-maker for us, and we’re excited to move into new areas of expert information development with them as part of our renewed contract."
Peter Abate
Vice President of Sales and Administration
E. & J. Gallo Winery
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All Products Detail
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GNPD (Global New Product Database) is the Mintel web-enabled software application that supports product innovation. IRIS is the Mintel/IRI collaborative offering positioned as an add-on module that integrates basic IRI POS data into GNPD for the purpose of distinguishing successful and unsuccessful new product launches and identifying emerging trends. GNPD IRIS helps address business issues that occur at the beginning of the product development lifecycle such as understanding innovation occurring in the marketplace and identifying new product concepts. GNPD IRIS can also be used defensively to understand competitive activity and identify true competitive threats.
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See
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Important new product launches in all CPG categories, including OTC healthcare
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Act
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Identify, qualify and anticipate products trends in hours, instead of days
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Win
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Focus your innovation efforts on concepts that have proven themselves in the marketplace
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Have a question or need more information about this product? Fill out the form below and an IRI representative will contact you as soon as possible.
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