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Sierra Nevada Brewing Co.
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GNPD IRIS
GNPD (Global New Product Database) is the Mintel web-enabled software application that supports product innovation. IRIS is the Mintel/IRI collaborative offering positioned as an add-on module that integrates basic IRI POS data into GNPD for the purpose of distinguishing successful and unsuccessful new product launches and identifying emerging trends. GNPD IRIS helps address business issues that occur at the beginning of the product development lifecycle such as understanding innovation occurring in the marketplace and identifying new product concepts. GNPD IRIS can also be used defensively to understand competitive activity and identify true competitive threats.

See
Important new product launches in all CPG categories, including OTC healthcare

Act
Identify, qualify and anticipate products trends in hours, instead of days

Win
Focus your innovation efforts on concepts that have proven themselves in the marketplace
TAKE THE NEXT STEP
Contact Us About GNPD IRIS
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PRODUCT AT A GLANCE
DataSheets
Summary
GNPD (Global New Product Database) is the Mintel web-enabled software application that supports product innovation. IRIS is the Mintel/IRI collaborative offering positioned as an add-on module.
Business Issue Addressed:
  • Product Innovation and Launch
Key Features & Benefits:
  • Flexible global product searches
  • Compare products of interest against an average or benchmark and receive alerts on database activity without having to log into the database
  • Cross category or category-specific searches
  • Searches based on attribute values, marketing claims, or POS metrics such as sales, distribution or velocity
You should consider this product if you are in:
  • Brand Management
  • Market Research
  • Product Development
More Information: Explore Another Product


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