Category Forecaster - Information Resources, Inc. (IRI)

Category Forecaster

IRI Category Forecaster™ is a set of pre-defined sales and volume forecasting reports, charts and graphs for all IRI Infoscan® Reviews categories and sub-categories, delivered on a quarterly basis. It produces three year forecasts, at the RMA, CRMA, total region and total US level for each category based upon five years of historical POS data from grocery stores, drug stores and mass merchandisers. Category Forecaster provides retailers and manufacturers who need to better understand future category trends, access to quantitative and unbiased forecasts of sales and volume with on-going quarterly updates of actual versus forecasted performance. Category Forecaster also provides vital category insights alongside future forecasts such as Private Label share, Category Size, etc. It leverages the power, quality and coverage of IRI InfoScan to enable retailers and manufacturers to arrive at breakthrough insights, make better decisions and realize breakthrough results.

See

Quantitative, objective future category business performance forecasts that are easy to interpret, fast to deliver and usable across your entire organization

Act

Leverage demand insights to improve the accuracy of your forecasts and your business planning processes

Win

Use differentiated and creative category plans that stays one step ahead of your competitors

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PRODUCT AT A GLANCE

DataSheets

Category Forecaster

Summary
IRI Category Forecaster™ is a set of pre-defined sales & volume forecasting reports, charts and graphs for all IRI Infoscan® Reviews categories and sub-categories delivered on a quarterly basis.

Business Issue Addressed:

Market Performance and Brand Building

Key Features & Benefits:

Total Market FDMx view including up to 5 years worth of POS data to fuel forecasts
One single macro forecast source for all internal departments to work from
Available for relevant geographies(RMA, CRMA, Region and Total US
Manufacturers: Syndicated or a retailers custom hierarchy fuels category forecasts to facilitate retail collaboration. Available for relevant geographies (RMA, CRMA, Region and Total US)

You should consider this product if you are in:

Brand Management
Category Management

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