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WHAT THEY ARE SAYING
ACH Food logo
"We need to understand our customers inside and out to take our company to the next level. The consumer panel data and services from IRI will help us gain a new perspective and understanding of our customers, so that we can track and grow current brands and launch successful new products."
Charlie Martin
President, Consumer Products Group
ACH Food Companies, Inc.


All Products Detail

Tiered Distribution View

Tiered Distribution View (TDS) provides manufacturers with visibility into product sales from manufacturer to wholesaler to both on- and off-premise retail outlets. By collecting data at each stop a product makes along the tiered distribution route, TDS provides valuable sales and inventory metrics for effective marketing and sales planning.

TDS provides manufacturers with a comprehensive view by linking manufacturer's data (shipments, targets, promotion calendar) to wholesaler data (depletions, retail account data, invoice and inventory) to retail outlet.  TDS takes insights to the next level with more effective management of distribution, marketing and sales.


See
Gain visibility to beverage alcohol sales by distributor to retail outlet for both on- and off-premise channels

Act
Make informed decisions to use in strategic planning, category and brand management

Win
Focus marketing and sales dollars where they have the most benefit and implement successful marketing strategies

TAKE THE NEXT STEP
Contact Us About Tiered Distribution View
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PRODUCT AT A GLANCE
Summary
Tiered Distribution View (TDS) provides manufacturers with visibility into product  sales from manufacturer to wholesaler to both on- and off-premise retail outlets.
Business Issue Addressed:
  • Market Performance and Brand Building
Key Features & Benefits:
  • Visibility into the inventory position and sales of manufacturer’s products through their distributor partner warehouses
  • Number of total cases reported in physical and industry case equivalent metrics
  • Depletion data that provides insights into the aggregate sale by product and SKU as well as product velocity and inventory position 
  • Zales to retail data combined with the outlet detail providing insights into distribution health and gap analytics
  • Monitor trends across categories, products and competitive factors
  • Analyze historical sales and promotion results
  • Measure market share
You should consider this product if you are in:
  • Market Insights
  • Market Research
  • Sales Management
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