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WHAT THEY ARE SAYING
EJ Gallo Winery logo
"We have been extremely impressed with the value that IRI has brought to the table over the course of our relationship. The beverage industry is a dynamic and competitive environment that leaves very little margin for error in making the right sales and marketing calls at the right time. IRI’s spot-on retail market information and unique shopper insights capabilities have been a true difference-maker for us, and we’re excited to move into new areas of expert information development with them as part of our renewed contract."
Peter Abate
Vice President of Sales and Administration
E. & J. Gallo Winery


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InfoBeverage
IRI InfoBeverage is a web-based reporting suite designed specifically for
Beer, Wine and Spirits manufacturers and distributors.  InfoBeverage allows users to create custom store-level cluster reports and provides access to standard brand and vendor scorecards.  Through a point-and click user friendly interface, users can create store clusters to report performance on UPCs, brands, and categories, identify distribution voids and rank vendors.  InfoBeverage reporting provides specific quantifiable performance metrics to help sales and category management better understand brand and competitive sales movement in all three categories.

See
Uncover store-level brand and competitive sales movement

Act
Make intelligent decisions to better manage your brands, to merchandise, promote and execute sales strategies

Win
Improve your marketing, merchandising and distribution efforts resulting and increased store-level revenues

TAKE THE NEXT STEP
Contact Us About InfoBeverage
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PRODUCT AT A GLANCE
DataSheets
Summary
IRI InfoBeverage is a web-based reporting suite designed specifically for
Beer, Wine and Spirits manufacturers and distributors.
Business Issue Addressed:
  • Market Performance and Brand Building
Key Features & Benefits:
  • Understand competitive, category and brand performance at the store level
  • Analyze historical sales and promotion results
  • Access specific, quantifiable performance metrics for all participating retailers
  • Pinpoint specific stores for effectively managing retail, wholesale, promotion, and sales execution efforts

 

You should consider this product if you are in:
  • Market Research
  • Sales Management
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