InfoBeverage - Information Resources, Inc. (IRI)

InfoBeverage

IRI InfoBeverage is a web-based reporting suite designed specifically for
Beer, Wine and Spirits manufacturers and distributors. InfoBeverage allows users to create custom store-level cluster reports and provides access to standard brand and vendor scorecards. Through a point-and click user friendly interface, users can create store clusters to report performance on UPCs, brands, and categories, identify distribution voids and rank vendors. InfoBeverage reporting provides specific quantifiable performance metrics to help sales and category management better understand brand and competitive sales movement in all three categories.

See

Uncover store-level brand and competitive sales movement

Act

Make intelligent decisions to better manage your brands, to merchandise, promote and execute sales strategies

Win

Improve your marketing, merchandising and distribution efforts resulting and increased store-level revenues

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PRODUCT AT A GLANCE

DataSheets

InfoBeverage

Summary
IRI InfoBeverage is a web-based reporting suite designed specifically for
Beer, Wine and Spirits manufacturers and distributors.

Business Issue Addressed:

Market Performance and Brand Building

Key Features & Benefits:

Understand competitive, category and brand performance at the store level
Analyze historical sales and promotion results
Access specific, quantifiable performance metrics for all participating retailers
Pinpoint specific stores for effectively managing retail, wholesale, promotion, and sales execution efforts

You should consider this product if you are in:

Market Research
Sales Management

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