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WHAT THEY ARE SAYING
"2009’s big story will be the redefinition of go to market as companies prepare to compete in a fundamentally new economy." |
Thom Blischok, President, Consulting and Innovation, IRI
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All Products Detail
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AllScan Convenience Reviews is a syndicated tracking service for the CPG industry which enables comprehensive insights into the growing convenience channel. It is the only c-store business reporting service enabling visibility to our clients regarding categories sold in convenience with weekly granularity and local market level information. The service provides scan data from up to 11,000 sample stores, generating a more insightful and robust solution to address the industry’s data needs. This convenience store deliverable joins the industry-leading IRI InfoScan Reviews portfolio which delivers scanner-based data in relevant category definitions with a standard product hierarchy, an easy to use measure set and an extensive list of geographies to provide clients visibility into the grocery, drug, mass merchandiser and convenience channels, as well as a combination of those channels. Analyzing channels along side each other to detect channel blurring, discover distribution opportunities, and explore pricing trends and sales dynamics has reached a new level with the release of the AllScan Convenience Reviews.
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See
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A more granular, syndicated view of the convenience outlet, allowing you to analyze price, promotion and distribution for convenience only or across all outlets simultaneously
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Act
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Achieve your objectives by making better, more informed decisions quicker and with greater confidence in accuracy for your convenience store business
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Win
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Ensure your accounts are carrying the right items for their consumers
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| TAKE THE NEXT STEP |
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Have a question or need more information about this product? Fill out the form below and an IRI representative will contact you as soon as possible.
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PRODUCT AT A GLANCE
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AllScan Convenience Reviews is a syndicated tracking service for the CPG industry which enables comprehensive insights into the growing convenience channel. It is the only c-store business reporting service enabling visibility to our clients regarding categories sold in convenience with weekly granularity and local market level information.
- Consumer and Shopper Relationship Management
- Up to 289 categories at levels: 1. Category, 2. Type, 3. Parent, 4. Manufacturer, 5. Brand, 6. UPC
- Over 100 measures including C-store exclusive measures (All the Reviews measures available for the C-Store channel plus C-store specific promotional measures)
- Geographical detail including: Total US, 4 census regions, 8 standard regions, up to 54 markets and states, and up to 70 accounts, as well as multi-outlet level data
- Superior quality – up to 11,000+ scan store sample
- Category Management
- Market Research
- Sales Management
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