Mix Drivers Rx - Information Resources, Inc. (IRI)

Mix Drivers Rx

IRI Mix Drivers Rx™ is a statistical model applied to client-aligned prescription data sets that quantify the prescribing lift generated by each marketing activity. Mix Drivers Rx provides an integrated way to quantify the effects of DTC advertising, physician detailing, sampling, medical journal advertising, direct mail campaigns and emarketing. In addition to the marketing elements you use for your prescription brand, this approach can also determine the impact of competitive advertising campaigns and market condition on your brand.

See

The value each marketing activity has on your product's performance

Act

Use accurate insights on return-on-investment optimization and volume maximization to set and reach aggressive goals for each element of your marketing mix

Win

Get ahead of the competition by making opportunistic decisions to increase the efficiency of your marketing dollars

TAKE THE NEXT STEP

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PRODUCT AT A GLANCE

DataSheets

Mix Drivers Rx™

Summary
IRI Mix Drivers Rx™ is a statistical model applied to client-aligned prescription data sets that quantify the prescribing lift generated by each marketing activity.

Business Issue Addressed:

Market Performance and Brand Building

Key Features & Benefits:

Clear and relevant recommendations for how to best leverage your marketing budget
Mix Drivers Rx analysis empowers you to improve your brand’s return on advertising year over year while holding media spending constant
Uniquely qualified in market response measurement, IRI ensures that you capitalize on the advantages of speed and accuracy, unparalleled processing, and innovation

You should consider this product if you are in:

Market Research

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