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WHAT THEY ARE SAYING
"We are continuing our relationship with IRI because they deliver the superior census-based, high-quality data and consumer insights we need to effectively run our business and drive profitable growth. Their vertical beverage alcohol expertise and software solutions are unmatched in the industry."
Howard Romm
President
Republic Beverage
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All Products Detail
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BehaviorScan Rx ad testing is the industry-recognized gold standard testing service. It delivers different TV advertisements in the same market and can link TV viewing to consumer and doctor prescription drug activity. This in-market, split cable design solution provides the most accurate measurement of the impact of DTC advertising on prescription activity. The BehaviorScan Rx ad testing package includes exclusive testing rights in a specified market, consultation on test market selection and test design, execution of test and control advertising plans via cable TV cut-ins, and analysis of results.
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See
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The impact of your advertising and gain insights from resulting prescription activity
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Act
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Evaluate and refine your advertising based on test results across markets
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Win
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Ensure a return on your advertising campaign investment
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| TAKE THE NEXT STEP |
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Have a question or need more information about this product? Fill out the form below and an IRI representative will contact you as soon as possible.
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