ShopperLink - Information Resources, Inc. (IRI)

ShopperLink

ShopperLink demonstrates where the biggest in-store opportunity is: to draw more people into the aisle, to convert more category browsers, to drive a brand switch, or to increase volume per purchase. Unlike other types of shopper intercept studies, ShopperLink studies applies a standardized approach that has been used to study dozens of categories in a variety of retailers, providing benchmarks to show how one category is different from others. IRI combines the consumer survey results with other data sources – household purchase dynamics, retail sales data, ShopperLink study benchmarks, and other available research – to provide an integrated analysis of the category with actionable recommendations.

See

Behaviors that will help you understand shopper expertise in a specific category

Act

Adjust marketing support to provide consumers with the right information at the right time and place

Win

Convert more browsers to buyers

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PRODUCT AT A GLANCE

DataSheets

ShopperLink

Summary
ShopperLink is an in-store study that observes consumers in the act of shopping the category, and questions them about their three roles as user, shopper, and buyer.

Business Issue Addressed:

Consumer and Shopper Relationship Management

Key Features & Benefits:

Learn what your shopper needs to see and hear in order to buy your brand or category in a particular store
Increase brand or retailer penetration and loyalty because you understand your consumer's needs better than the competition
Identify opportunities to grow category sales by changing a category’s location or planogram

You should consider this product if you are in:

Brand Management
Category Management

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