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WHAT THEY ARE SAYING
Pabst logo
"IRI’s InfoScan and AllScan services have yielded unprecedented insights to help us better understand our products’ performance in the grocery, drug and convenience store space. We value IRI’s commitment, service quality and experience in the beverage alcohol industry.  Our continued partnership with IRI will provide us with superior data to generate a better overall strategy for expanding our market reach and optimizing our sales growth."
Abbott Wolfe
Chief Sales Officer
Pabst Brewing Company


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Shopper Insights Advantage
Shopper Insights Advantage™ Powered by IRI Liquid Data™ is IRI’s transformational tool for creating actionable consumer and shopper insights. It combines superior content with the speed, power, and flexibility that you need to identify ways to grow by attracting shoppers, driving trips, and increasing basket value. With built-in scorecards, best practice analysis templates, and ad hoc access to 40+ unique data dimensions, the Shopper Insights Advantage™ application enables more, faster, and better insights.

See
Identify opportunities to attract shoppers, drive trips, and increase basket value

Act
Quantify and prioritize growth opportunities and collaborate with value chain partners

Win
Introduce new products, new shelf sets, new marketing messages, or new trade programs to achieve growth with strategically important consumer and shopper segments

TAKE THE NEXT STEP
Contact Us About Shopper Insights Advantage
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PRODUCT AT A GLANCE
DataSheets
Summary
Shopper Insights Advantage™ Powered by IRI Liquid Data™ is IRI’s transformational tool for creating actionable consumer and shopper insights.
Business Issue Addressed:
  • Consumer and Shopper Relationship Management
Key Features & Benefits:
  • Enables a systematic approach to interpreting shopper and consumer behavior, solving business problems, and generating relevant sales stories for customers or suppliers
  • Allows you to answer more burning questions that have previously gone unanswered due to budget or time constraints
  • Minimizes or eliminates wait time on newly-requested analyses—diverting time to more in-depth analyses or other strategic projects
  • Maximizes efficiency of resources and dollar spending versus a labor intensive ad-hoc model
You should consider this product if you are in:
  • Category Management
  • Sales Management
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