Shades of Green Segmentation

In partnership with TNS, the IRI Shades of Green Segmentation is a service which helps you monitor category and brand purchasing dynamics across a wide spectrum of green attitudinal consumer segments. Through this service, IRI has integrated TNS’ ‘Shades of Green’ segmentation methodology into the IRI Consumer Network panel. ‘Shades of Green’ rates consumers by their attitudes towards environmental issues and motivation to purchase green products. The IRI Consumer Network is a consumer panel that demographically reflects the U.S. consumer base and provides data on purchase patterns, product selections, trip missions and related information. By applying the TNS’ ‘Shades of Green’ segmentation methodology to the IRI consumer purchase panel, you will be able to track purchasing habits across key green segments of interest to your brand.

See

Connect your green marketing efforts to actual purchasing behavior among key green consumer segments

Act

Adapt your green strategy and messaging to effectively reach core green consumers and identify new opportunities to target underserved green consumer segments

Win

Get the most out of your green marketing by focusing your efforts on the green consumer segments most important to your brand and the activities and messages which will influence their purchasing behavior

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PRODUCT AT A GLANCE

DataSheets

Shades of Green Segmentation

Summary
In partnership with TNS, the IRI Shades of Green Segmentation is a service which helps you monitor category and brand purchasing dynamics across a wide spectrum of green attitudinal consumer segments.

Business Issue Addressed:

Consumer and Shopper Relationship Management

Key Features & Benefits:

Understand the PURCHASE behaviors of CONSUMERS relative to their "Green" attitudes and habits - Ad hoc as well as ongoing tracking, Penetration, buying rate, frequency, deal sensitivity, etc
Cross key brand consumer segmentations (eg, Heavy-Medium-Light or New-Lost-Retained Buyers) versus Shades of Green Segments
Reveal if trial of a new product is being driven by a particular Shades of Green segment
Develop products targeted to Shades of Green consumers
Benchmark success against other products by Shade of Green segment
Reveal logical partners for co-merchandising that will help you reach target green consumer segments

You should consider this product if you are in:

Brand Management
Consumer Insights
Retail Management

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