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WHAT IRI CUSTOMERS ARE SAYING
"Mike’s previously sourced marketplace information from another provider, but selected IRI based on its seasoned client service teams, recognition amongst retailers for providing the industry’s most accurate information and its vertical approach to serving the beverage alcohol industry. No other provider could deliver this unique combination of capabilities all of which are critical to our continued growth and expansion initiatives."
Anthony von Mandl
Founder
Mike's Hard Lemonade
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All Products Detail
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In partnership with TNS, the IRI Shades of Green Segmentation is a service which helps you monitor category and brand purchasing dynamics across a wide spectrum of green attitudinal consumer segments. Through this service, IRI has integrated TNS’ ‘Shades of Green’ segmentation methodology into the IRI Consumer Network panel. ‘Shades of Green’ rates consumers by their attitudes towards environmental issues and motivation to purchase green products. The IRI Consumer Network is a consumer panel that demographically reflects the U.S. consumer base and provides data on purchase patterns, product selections, trip missions and related information. By applying the TNS’ ‘Shades of Green’ segmentation methodology to the IRI consumer purchase panel, you will be able to track purchasing habits across key green segments of interest to your brand.
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See
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Connect your green marketing efforts to actual purchasing behavior among key green consumer segments
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Act
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Adapt your green strategy and messaging to effectively reach core green consumers and identify new opportunities to target underserved green consumer segments
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Win
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Get the most out of your green marketing by focusing your efforts on the green consumer segments most important to your brand and the activities and messages which will influence their purchasing behavior
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| TAKE THE NEXT STEP |
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Have a question or need more information about this product? Fill out the form below and an IRI representative will contact you as soon as possible.
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