Panel Personicx Profiles

IRI Panel Personicx Profiles are a series of custom reports that will help you define your consumer target and develop a robust portrait of that target. Unlike consumer segmentation approaches that rely on census block group demographics to assign households to segments, Personicx is based on continuously updated, household specific demographics from the Acxiom InfoBase database. These reports integrate IRI Consumer Networkâ„¢ purchase data with the Acxiom Personicx segmentation and other data sources, providing insight into your target consumers' life stage, lifestyle, opinions, interests, and media usage habits.

See

A detailed portrait of your target consumer

Act

Design marketing messages that resonate strongly with your target

Win

Outsmart your competition with a media strategy that reaches your targets efficiently

TAKE THE NEXT STEP

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PRODUCT AT A GLANCE

DataSheets

Panel Personicx Profiles

Summary
IRI Panel Personicx Profiles are a series of custom reports that will help you define your consumer target and develop a robust portrait of that target.

Business Issue Addressed:

Consumer and Shopper Relationship Management

Key Features & Benefits:

Lifestyle Snapshots reveal the opinions and behaviors of your target across hundreds of topics like computer usage, recreational activities, healthcare, and shopping
Ranking reports reveal the media usage habits of your target audience, and thus refine your media buys
Consumer location lists empower you to creatively direct your advertising or in-store merchandising dollars to the right areas

You should consider this product if you are in:

Market Insights
Retail Management

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