IRI MedProfiler Health and Wellness Survey is an annually fielded questionnaire that helps retailers and manufacturers who require more effective health and wellness related marketing campaigns to identify brand growth opportunities.
- Consumer and Shopper Relationship Management
- Identify prevalent ailments and discover opportunities for your brand to provide new, sales-generating solutions
- Link specific household medical conditions to actual purchasing behavior of CPG products and OTC medications
- Identify brand-growth opportunities through segment-targeted marketing or new product introductions
- Create custom target groups to link purchase data (e.g. Atkins, Diabetes).
- Single out prevalent health opinions and determine which best fit with your brand and how to utilize them to attract new buyers
- Identify diet and lifestyle trends and take advantage of the emerging opportunity through positioning and line extensions
- Brand Management
- Category Management
- Market Insights
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