Inventory and Consumption Panel

The IRI Inventory and Consumption Panel is a custom study that integrates three types of consumer behavior data - longitudinal purchase panel data, in-home inventory reports, and usage occasion tracking - to deliver unprecedented insight into the interaction among these behaviors. Only IRI puts all of these pieces together with the necessary analytic tools to measure brand and category response to specific marketing events, so that you can optimize marketing offers and scheduling to increase overall consumption.

See

The impact of different types of promotions on purchasing, inventory, and usage

Act

The impact of different types of promotions on purchasing, inventory, and usage

Win

Increase sales by increasing total product consumption

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PRODUCT AT A GLANCE

DataSheets

Inventory and Consumption Panel

Summary
The IRI Inventory and Consumption Panel is a custom study that integrates three types of consumer behavior - data longitudinal purchase panel data, in-home inventory reports, and usage occasion tracking.

Business Issue Addressed:

Consumer and Shopper Relationship Management

Key Features & Benefits:

Learn the incidence and quantity of each product in the home inventory, and better plan marketing events, purchases, and usage
Promote the right product quantity and focus advertising on the right usage occasions to increase your product’s consumption rate
Know when and where a purchase was made; measure the impact of marketing on purchase timing and size

You should consider this product if you are in:

Market Insights
Sales Analysts

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