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WHAT THEY ARE SAYING
"IRI’s InfoScan and AllScan services have yielded unprecedented insights to help us better understand our products’ performance in the grocery, drug and convenience store space. We value IRI’s commitment, service quality and experience in the beverage alcohol industry. Our continued partnership with IRI will provide us with superior data to generate a better overall strategy for expanding our market reach and optimizing our sales growth."
Abbott Wolfe
Chief Sales Officer
Pabst Brewing Company
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All Products Detail
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Individual User Studies are services that combine IRI Consumer Network® Panel data with a semi-annual survey to provide quantitative metrics on individual users. Unlike other approaches, Individual User Studies provide historical data on all brands in your category, and a full variety of measures including penetration, usage rate, and brand loyalty by age and gender segment. The studies employ a proprietary methodology to deliver comprehensive results at a syndicated service price. The standard report will help you identify underserved segments and refine your product line and marketing messages to reach them. A variety of analytic enhancements are also available.
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See
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Your current user and volume base by age and gender, identifying your current strengths and opportunities for growth
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Act
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Redirect marketing efforts to address key growth targets
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Win
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Increase your brand’s appeal to specific age and gender segments to draw buyers away from the competition
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| TAKE THE NEXT STEP |
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Have a question or need more information about this product? Fill out the form below and an IRI representative will contact you as soon as possible.
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