|
 |
|
|
|
|
|
WHAT THEY ARE SAYING
"We have been extremely impressed with the value that IRI has brought to the table over the course of our relationship. The beverage industry is a dynamic and competitive environment that leaves very little margin for error in making the right sales and marketing calls at the right time. IRI’s spot-on retail market information and unique shopper insights capabilities have been a true difference-maker for us, and we’re excited to move into new areas of expert information development with them as part of our renewed contract."
Peter Abate
Vice President of Sales and Administration
E. & J. Gallo Winery
|
|
All Products Detail
|
For manufacturers engaged in partnership or category management activities with Walmart, IRI ConsumerInsight for Walmart is a new generation of IRI Consumer Network services that align to Walmart’s unique consumer segments, category hierarchies, and geographies. Unlike typical panel data, ConsumerInsight for Walmart is specifically designed to give you a view of the new Walmart playing field. You will discover a crystal-clear picture of the key consumer dynamics that drive performance at Walmart. Finally, you are empowered to speak the new language of Walmart and partner on mutually beneficial consumer marketing initiatives.
|
See
|
|
Observe the performance of your business at Walmart in the specific consumer segments, category hierarchies, and consumer segments defined by the retailer.
|
Act
|
|
Identify unique growth opportunities within the consumer groups most important to Walmart.
|
Win
|
Collaborate with Walmart to implement win-win sales and merchandising programs
|
| TAKE THE NEXT STEP |
|
|
Have a question or need more information about this product? Fill out the form below and an IRI representative will contact you as soon as possible.
|
|
|
 |
|
 |
|
|
|
|
|
|
|
|
|
|
|
|