Consumer Network - Information Resources, Inc. (IRI)

Consumer Network

Consumer Network is a consumer panel that provides a clear picture of consumer behavior so that sales and marketing professionals can continually adjust strategies to focus on the consumer dynamics that drive brand and category performance. Unlike other consumer panels, the IRI Consumer Network makes it easy for panelists to report complete and accurate data by simplifying the scanning process. Through recent panel expansion initiatives, IRI has gone beyond the conventional purchase panel to reveal a host of new and more accurate insights.

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PRODUCT AT A GLANCE

DataSheets

Consumer Network

Summary
Consumer Network is a consumer panel that provides a clear picture of consumer behavior so that sales and marketing professionals can continually adjust strategies to focus on the consumer dynamics that drive brand and category performance.

Business Issue Addressed:

Consumer and Shopper Relationship Management

Key Features & Benefits:

Increased coverage includes additional ScanKeys, more releasable markets, and over 380 retailer marketing areas
Additional information on segments beyond the traditional grocery drug store and mass merchant segments
Aligned panel data with point of sale data to significantly improve and stabilize coverage and trends between panel and store data
Cultivated key consumer relationships meet consumer needs better than your competitor

You should consider this product if you are in:

Brand Management
Market Research
Sales Management

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