Builders Suite - Information Resources, Inc. (IRI)

Builders Suite

IRI Builders Suite™ is an integrated tool for anyone needing consumer insights, seeking opportunities to convert category traffic into real dollars, or defending shelf space. The Builders Suite is an easy to use tool that supplies insights into consumer behavior by integrating panel, store, and demographic data, providing and understanding of the market environment. Discover category opportunities and link your brand to those opportunities. The Builders Suite is comprised of five business oriented modules: Account Traffic Builder, Consumer Insights Builder, Category Loyalty Builder, Account Demographic Builder, and Account Loyalty Builder.

See

Uncover opportunities to increase category traffic, appeal more effectively to shoppers on a retailer-specific level, improve your brand's visibility, draw more profitable buyers, and ultimately improve loyalty within the store

Act

Make intelligent decisions to use in strategic planning, focus category dollars where they have the most benefit, and implement successful marketing strategies

Win

Draw a larger consumer base of heavy loyal buyers

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PRODUCT AT A GLANCE

DataSheets

Builders Suite

Summary
IRI Builders Suite™ is an integrated tool for anyone needing consumer insights, seeking opportunities to convert category traffic into real dollars, or defending shelf space.

Business Issue Addressed:

Consumer and Shopper Relationship Management

Key Features & Benefits:

ACCOUNT TRAFFIC BUILDER: empowers you to establish which categories have the greatest traffic opportunities and how that can equate into revenue
CONSUMER INSIGHT BUILDER: effectively tracks the variation of purchase behavior across brands and which brands appeal to households shopping in a specific outlet.
CATEGORY LOYALTY BUILDER: identify consumer's retail preference when purchasing a category, measure how much spending a retailer loses when your category is purchased elsewhere, and reveal the buying power of your heavy category buyers.
ACCOUNT DEMO BUILDER: discover the demographic profiles of a retailer's shoppers, learn which demographics are most important to the retailer, and observe the differences in how each demographic group shops.
ACCOUNT LOYALTY BUILDER: helps evaluate the loyalty of a retailer's shoppers and what percent of that shopper base also shops elsewhere. Determine who the key competitors are, how much is being spent at each store, frequency of trips, and dollars spent per trip.

You should consider this product if you are in:

Category Management
Retail Management
Sales Analysts

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