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WHAT THEY ARE SAYING
"IRI Apollo Designer Workstation will allow us to implement a customer-centric merchandise planning approach for each of our stores. The automated software will tailor planograms at the store level, synchronize our product assortments, and improve inventory demands, which will ultimately lead to greater customer satisfaction."
Jim Carrado
Senior Director, Neighborhood Merchandising Department
Winn-Dixie Stores
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All Products Detail
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IRI AttitudeLink is a service that empowers marketers to conduct attitudinal surveys among the IRI Consumer Network panel. AttitudeLink provides a direct link between longitudinal purchasing behavior and the consumer needs and attitudes underlying that behavior, something not available from general market surveys. Through this integrated view of the consumer, you will discover new opportunities to grow your business through new and improved products, new consumer targets, and new marketing messages. You can then track the purchase behavior of the AttitudeLink-defined consumer segments to evaluate the effectiveness of your new marketing efforts.
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See
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Reveal the “why” behind the buy
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Act
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Design new and improved products to address unmet needs and refine marketing plans to better address the needs of specific consumer segments
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Win
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Increase consumer satisfaction, resulting in higher buyer retention and higher sales
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| TAKE THE NEXT STEP |
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Have a question or need more information about this product? Fill out the form below and an IRI representative will contact you as soon as possible.
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