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WHAT THEY ARE SAYING
Pabst logo
"IRI’s InfoScan and AllScan services have yielded unprecedented insights to help us better understand our products’ performance in the grocery, drug and convenience store space. We value IRI’s commitment, service quality and experience in the beverage alcohol industry.  Our continued partnership with IRI will provide us with superior data to generate a better overall strategy for expanding our market reach and optimizing our sales growth."
Abbott Wolfe
Chief Sales Officer
Pabst Brewing Company


All Products Detail

Perimeter View
Perimeter View is an audit-based service that delivers to you a comprehensive view of perimeter merchandising execution. With this unique display tracking service you will have access to data of unsurpassed granularity within two distinct modules: The cross-category database examines performance of more than 250 categories down to the manufacturer level. The detail category database provides more information down to the UPC level in the categories you designate. Since quality display execution is critical to building volume in highly consumable categories, by using the granular category level or total store display data you will be empowered to consult with retailers on their merchandising strategies at an entirely new, fact-based level.

See
Patterns, trends and merchandising activity at a granular level, and how you are performing against both category and perimeter competition

Act
Use facts to understand the performance of your marketing initiatives and to construct and implement detailed merchandising programs

Win
Improve display merchandising execution retailer by retailer and drive your overall profitability and performance

TAKE THE NEXT STEP
Contact Us About Perimeter View
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PRODUCT AT A GLANCE
DataSheets
Summary
The IRI In-Store Solution Suite, Perimeter View, is an audit-based service that delivers to you a comprehensive view of perimeter merchandising execution – a first in the CPG industry.
Business Issue Addressed:
  • Consumer-Centric Retail Execution
Key Features & Benefits:
  • Understand true compliance of merchandising programs, retailer by retailer.
  • Ascertain the impact of shared displays with either competitive or unrelated categories.
  • Integrate and leverage detailed display location information into planning decisions.
You should consider this product if you are in:
  • Brand Management
  • Retail Management
  • Sales Management
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