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WHAT THEY ARE SAYING
"IRI’s InfoScan and AllScan services have yielded unprecedented insights to help us better understand our products’ performance in the grocery, drug and convenience store space. We value IRI’s commitment, service quality and experience in the beverage alcohol industry. Our continued partnership with IRI will provide us with superior data to generate a better overall strategy for expanding our market reach and optimizing our sales growth."
Abbott Wolfe
Chief Sales Officer
Pabst Brewing Company
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All Products Detail
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Promo Drivers is an in-depth analysis of your product’s response to price and trade promotion – by retailer and type of promotion – that helps marketers execute an effective trade promotion management system, impacting every step of the process from budgeting to event planning to post-event evaluation. Unlike other price and trade response analyses that rely on aggregated data, Promo Drivers applies IRI’s depository of sales data for 30,000+ retail stores to the superior Mix Drivers methodology, to delivery flexible, actionable results. This empowers you to conduct "what if" analyses that can dramatically transform how and where trade funds are spent today.
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See
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Understand the factors that drive promotional sensitivity to better understand the trade promotion planning process
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Act
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Use accurate, model informed analytics to build successful trade promotion strategies and tactics
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Win
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Deliver higher sales lifts and better ROI by anticipating the impact of various promotional scenarios
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Have a question or need more information about this product? Fill out the form below and an IRI representative will contact you as soon as possible.
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