Drivers on Demand - Information Resources, Inc.

Drivers on Demand

Drivers on Demand® is a model-informed web application from IRI and Marketing Analytics Inc. (MAI) that reports the key drivers of period to period sales changes. Sales due-tos are created by combining InfoScan sales tracking data with IRI Promo Drivers price and promotion response models. The website is updated within 48 hours of each quad-weekly reporting period. The MAI Coefficient Generator™ tool fully automates IRI sales response models to provide a comprehensive view of each modeled category. The continuously updated, model-based explanations of sales trends allow for quick responses and give sales and marketing teams the ability to make informed pricing, promotion, and marketing mix decisions immediately.

Partnership with Marketing Analytics, Inc.

Coefficient Generator™ is a trademark of Marketing Analytics, Inc.

See

Understand the drivers of sales fluctuations including product elasticity, promotional activity, and competitive interaction

Act

Draw on accurate, model-driven analyses to make relevant, informed decisions on SKU-and retailer-level marketing activity

Win

Focus sales support on product strengths and efficiently allocating brand budgets across marketing vehicles, retailers, and product groups.

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PRODUCT AT A GLANCE

DataSheets

Drivers on Demand

Summary
Drivers on Demand® is a model-informed web application from IRI and Marketing Analytics Inc. (MAI) that reports the key drivers of period to period sales changes.

Business Issue Addressed:

Market Performance and Brand Building

Key Features & Benefits:

Tactical-level information gives users the ability to continuously evaluate changes in sales volume due to a various sales drivers
The proven Bayesian shrinkage modeling technique delivers reliable coefficient estimates for any geography
Comprehensive weekly values decompose volume contribution across 104 weeks
Custom aggregates and favorite pages help manage your most important products and geographies
Volume, units, dollars, and volume share measures available for any business use
Area chart, pie chart, column or numeric table views offer a variety of visualization options
Advertising, coupon and other marketing mix effects are available as an upgrade

You should consider this product if you are in:

Brand Management
Category Management
Sales Management

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