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WHAT THEY ARE SAYING
"The IRI AllScan service will enhance our category managers’ ability to make fact-based decisions on assortment, procurement, merchandising and pricing. We will also leverage the IRI insights to capitalize on opportunities around multi-outlet market trends and category seasonality."
Nick Gallegos
Vice President of Sales and Marketing and General Partner
Wilson Farms Neighborhood Food Stores


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Price Advantage
IRI Price Advantage™ empowers you to improve pricing strategies by providing predictive results through a series of online dashboards, reports, and simulated plans.  Several applications in this easy-to-use, online tool enable you to plan, optimize, and evaluate alternative price scenarios, analyze price points and thresholds, and review the success of past events.  With brand-specific data and model results, you can predict how new strategies and competitive actions would impact your brand performance. Once implemented, users can evaluate results versus initial plans to measure the success of price changes.

See
Dashboards, predictive scenario simulation and optimization allow tracking of price changes from beginning to end

Act
Fuel creation of preemptive pricing that anticipates possible competitive activity

Win
Enable better decision making to drive successful and profitable results

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Contact Us About Price Advantage
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PRODUCT AT A GLANCE
DataSheets
Summary
IRI Price Advantage™ empowers you to improve pricing strategies by providing predictive results through a series of online dashboards, reports, and simulated plans.
Business Issue Addressed:
  • Market Performance and Brand Building
Key Features & Benefits:
  • Leverages IRI store-level regression models and regular baseline data updates to provide timely and relevant information
  • Produces ROI comparison across scenarios
  • Provides insights across the portfolio and category through cross elasticity models
  • Analyzes price point and price gap
  • Allows you to create your own optimizations based on maximizing revenue or profit
You should consider this product if you are in:
  • Category Management
  • Market Research
  • Sales Management
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