Foresight - Information Resources, Inc. (IRI)

Foresight

IRI Foresight™ is a unique forecasting and business planning capability that identifies factors affecting brand and category growth, with a forecast horizon of up to five years. IRI tracks hundreds of factors that may impact your firm’s growth, including economic indicators, demographic shifts, and socio-economic and consumption trends. Using advanced and proven analytic techniques, IRI Foresight™ identifies the factors most relevant to your brand and category growth, quantifies their impact, and provides a sales and volume forecast. Fully customizable for your brands or category definitions, IRI Foresight™ also accounts for pricing action and merchandising that impact growth and is tailor-made for scenario and business planning. This solution leverages quarterly forecasts for business and strategic planning, sales and earnings guidance for financial analysts, due diligence for new market entry, and for development of risk mitigation strategies deployed at the right time.

See

Identify and measure the factors impacting brand and category growth

Act

Position your brands for success in a volatile marketplace with a high degree of confidence

Win

Improve your brand’s resource management and mitigate volumetric risk through informed resource and marketing planning

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PRODUCT AT A GLANCE

DataSheets

Foresight

Summary
IRI Foresight™ is a unique forecasting and business planning capability that identifies factors affecting brand and category growth, with a forecast horizon of up to five years.

Business Issue Addressed:

Market Performance and Brand Building

Key Features & Benefits:

Improved resource and cash flow management through more accurate category forecasts
Lower risk of volumetric declines through timely and informed adjustment of marketing, trade, and promotional initiatives
Better strategic planning with key retail accounts with insights that will inform dialogue and sales presentations
More effective brand positioning and messaging through a complete understanding of factors impacting purchase behavior

You should consider this product if you are in:

Brand Management
Market Research
Retail Management

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