Total Store Advantage - Information Resources, Inc. (IRI)

Total Store Advantage

Total Store Advantage™ Powered by IRI Liquid Data™ is the largest fully integrated application of all edibles and non-edibles in the CPG industry organized by department, by aisle, by category. It is a flexible, interactive application fueled by a single unified dataset thereby eliminating the need for data extraction and manual manipulation. IRI Total Store Advantage™ offers a variety of analytic views ranging from total store and eating occasion to parent company, brand franchise and individual item. Hundreds of product attributes enable detailed category segmentation and cross-category trending. The IRI Liquid Data™ technology gives you the power to create on-the-fly segmentations of the total store based on the numerous product attributes available. The depth and breadth of the information, together with flexible and efficient reporting, enables you to enhance and differentiate your marketing efforts with a total marketplace view.

See

Expand your view into the total marketplace, easily and with unparalleled efficiency

Act

Base strategic decisions on detailed insights that span the entire marketplace

Win

Gain an advantage over competitors with a macro perspective and intelligence

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PRODUCT AT A GLANCE

DataSheets

Total Store Advantage

Summary
Total Store Advantage™ Powered by IRI Liquid Data™ is the largest fully integrated application of all edibles and non-edibles in the CPG industry organized by department, by aisle, by category.

Business Issue Addressed:

Market Performance and Brand Building

Key Features & Benefits:

Quickly identify trends and growth drivers across the entire store
Uncover opportunities and threats by benchmarking category and corporate performance against a wide landscape
Gain insights into competitor strategies and activities across the entire corporate portfolio
Enhance corporate strategy and planning with deep-dive analysis of categories of interest
Reduce the time spent on manual data manipulation, increase time on analysis and insights

You should consider this product if you are in:

Market Research
Retail Management
Sales Management

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