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WHAT THEY ARE SAYING
Republic Beverage
 
"We are continuing our relationship with IRI because they deliver the superior census-based, high-quality data and consumer insights we need to effectively run our business and drive profitable growth. Their vertical beverage alcohol expertise and software solutions are unmatched in the industry."
Howard Romm
President
Republic Beverage


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Total Store Advantage
Total Store Advantage™ Powered by IRI Liquid Data™ is the largest fully integrated application of all edibles and non-edibles in the CPG industry organized by department, by aisle, by category. It is a flexible, interactive application fueled by a single unified dataset thereby eliminating the need for data extraction and manual manipulation. IRI Total Store Advantage™ offers a variety of analytic views ranging from total store and eating occasion to parent company, brand franchise and individual item. Hundreds of product attributes enable detailed category segmentation and cross-category trending. The IRI Liquid Data™ technology gives you the power to create on-the-fly segmentations of the total store based on the numerous product attributes available. The depth and breadth of the information, together with flexible and efficient reporting, enables you to enhance and differentiate your marketing efforts with a total marketplace view.

See
Expand your view into the total marketplace, easily and with unparalleled efficiency

Act
Base strategic decisions on detailed insights that span the entire marketplace

Win
Gain an advantage over competitors with a macro perspective and intelligence

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PRODUCT AT A GLANCE
DataSheets
Summary
Total Store Advantage™ Powered by IRI Liquid Data™ is the largest fully integrated application of all edibles and non-edibles in the CPG industry organized by department, by aisle, by category.
Business Issue Addressed:
  • Market Performance and Brand Building
Key Features & Benefits:
  • Quickly identify trends and growth drivers across the entire store
  • Uncover opportunities and threats by benchmarking category and corporate performance against a wide landscape
  • Gain insights into competitor strategies and activities across the entire corporate portfolio
  • Enhance corporate strategy and planning with deep-dive analysis of categories of interest
  • Reduce the time spent on manual data manipulation, increase time on analysis and insights
You should consider this product if you are in:
  • Market Research
  • Retail Management
  • Sales Management
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