Loyalty Advantage - Information Resources, Inc. (IRI)

Loyalty Advantage

IRI’s Loyalty Advantage™ is the best solution for shopper marketing programs with comprehensive decision-specific insights based on basket and customer-level detail and incorporating the industry-leading segmentations of IRI’s Shopper Marketing Suite™. Loyalty Advantage is delivered through the web to support retailer-manufacturer collaboration. As a key enabler of IRI’s Shopper Marketing practice, Loyalty Advantage optimizes and enriches the retailer’s customer data. It combines superior content with the speed, power, and flexibility needed to identify shopper opportunities to shopper strategies, and prioritize actions in collaboration with retailer’s CPG vendor partners.

See

Learn shopper insights from purchasing patterns and trends from millions of customer histories, all organized into best practice analyses

Act

Leverage customer data to gain new understanding of shoppers, and optimize your merchandising, marketing, and operations decisions

Win

Collaborate with your CPG partners in shopper marketing to achieve profitable results for both category and brands

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PRODUCT AT A GLANCE

DataSheets

Loyalty Advantage

Summary
IRI’s Loyalty Advantage™ is the best solution for shopper marketing programs with comprehensive decision-specific insights based on basket and customer-level detail and incorporating the industry-leading segmentations of IRI’s Shopper Marketing Suite™.

Business Issue Addressed:

Consumer-Centric Retail Execution

Key Features & Benefits:

See varying traffic and spending by shopper segment and tailor actions to reinforce shopper strategy.
Track your effectiveness at store level or store clusters, identifying and quantifying opportunities.
See granular product performance, and execute most relevant merchandising and marketing.
Track performance down to date, weekday, and hour to execute on retailing best practices.
Optionally see differences in shopping behavior for retailer-specific trip missions.

You should consider this product if you are in:

Brand Management
Category Management
Sales Management

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