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WHAT THEY ARE SAYING
"It is, in fact, the time to reinvent – to rethink, to redesign, to rewire." |
Thom Blischok, President, Consulting and Innovation, IRI
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All Products Detail
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Version 3.0 of the Competing in a Transforming Economy Series, which includes an update through the third quarter of 2008, uncovers further change, as consumers learn where and how to shop to make ends meet and make additional trips to find bargains. Consumers are seeking affordable solutions, not just the lowest price Every CPG and healthcare manufacturer and retailer will see the impact of these changes.
IRI’s Competing in a Transforming Economy 3.0: The Search for Affordable Solutions, is a ground-breaking study that delivers new insights into shifting consumer shopping and purchase behavior and resulting opportunities and risks for CPG manufacturers and retailers.
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See
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Share, shopping trip and trip mission mix shifts across channels
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Act
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on strategic pricing and promotion opportunities targeted towards specific household segments
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Win
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with strategies addressing distinct requirements by consumer segment
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| TAKE THE NEXT STEP |
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Have a question or need more information about this product? Fill out the form below and an IRI representative will contact you as soon as possible.
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