Ahold CCR Analytics Suite

The CCR Analytics Suite™ is a packaged set of best practices reports based on data from over 16 million Ahold USA shopper households – one of the largest “consumer panels” on the market. With over 75 reports available in the CCR Analytics Suite supporting the decision making processes at both Stop & Shop and Giant Carlisle, vendors that participate will have the unique opportunity to proactively manage their business with Ahold USA. The CCR Analytics Suite is predicated on a considerable amount of cutting edge consumer analytics work completed on Ahold USA’s specific consumer segments, trip missions, and the various aspects of consumer behavior. While other retailers have invested in store
clusters and demographic-based views of their shoppers, Ahold USA has taken consumer insights to an entirely new level of sophistication. This expansion to the CCR program provides vendors with the inside track to see, understand, and act on the methodologies and data driving Ahold’s business.

See

New ways to segment Ahold USA’s shoppers, uncovering new insights and business opportunities that would otherwise be hidden in generic averages

Act

Define unique and ownable market segments to target, and implement holistic programs tuned to the right sets of consumers that will drive category traffic and expenditure per trip

Win

Identify and close multi-million dollar opportunities within specific consumer segments, building sales through collaborative marketing efforts aimed at segments both you and Ahold USA want to target

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PRODUCT AT A GLANCE

Summary
The CCR Analytics Suite™ is a packaged set of best practices reports based on data from over 16 million Ahold USA shopper households – one of the largest “consumer panels” on the market.

Business Issue Addressed:

Consumer and Shopper Relationship Management
Consumer-Centric Retail Execution

Key Features & Benefits:

Drive sales by developing consumer segment and trip mission specific programs.
Visibility into opportunities and trends occurring inside Ahold USA stores improves exponentially given the massive amount of consumer data accessible in easy-to-read reports.
Time to action is accelerated and “data dumps” are eliminated due to sophisticated consumer analytics.
Collaboration possibilities with both Stop & Shop and Giant Carlisle expand significantly
The return on marketing investment with Ahold may be fully optimized via targeted marketing, merchandising, and new product introductions.

You should consider this product if you are in:

Brand Management
Product Development
Sales Management

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