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"Mike’s previously sourced marketplace information from another provider, but selected IRI based on its seasoned client service teams, recognition amongst retailers for providing the industry’s most accurate information and its vertical approach to serving the beverage alcohol industry. No other provider could deliver this unique combination of capabilities all of which are critical to our continued growth and expansion initiatives."
Anthony von Mandl
Founder
Mike's Hard Lemonade


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Consumer-Centric Merchandising Suite
Consumer-Centric Merchandising Suite is an enterprise software solution for automating category business planning including assessment and assortment with links to space, price and promotion planning.  The Consumer-Centric Merchandising Suite is a technology solution that helps retailers compete more effectively in today's market.  Retailers can build more effective category strategies, plan those strategies based on the customer (not just a geographic region), offer an assortment mix that their customers want, and help monitor results as they happen to react faster.  IRI understands retailers today have to use ALL the available information (market data, customer card data, and sales data) in order to make the best decisions that will translate increased market share and improved bottom line performance.





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PRODUCT AT A GLANCE
Summary
Consumer-Centric Merchandising Suite is an enterprise software solution for automating category business planning including assessment and assortment with links to space, price and promotion planning.
Business Issue Addressed:
  • Consumer and Shopper Relationship Management
  • Consumer-Centric Retail Execution
Key Features & Benefits:
  • By pre-integrating data sources, users spend more time analyzing and planning their category strategies, creating more effective plans to improve performance.
  • By automating role assignment, categories and items can have different strategies for different markets, making their plans more focused on the local consumers, leading to better overall performance.
You should consider this product if you are in:
  • Brand Management
  • Category Management
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