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WHAT THEY ARE SAYING
"We need to understand our customers inside and out to take our company to the next level. The consumer panel data and services from IRI will help us gain a new perspective and understanding of our customers, so that we can track and grow current brands and launch successful new products."
Charlie Martin
President, Consumer Products Group
ACH Food Companies, Inc.
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All Products Detail
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RxPulse Net is a web-based reporting tool that empowers manufacturers and retailers to better leverage the pharmacy to drive incremental shopping occasions, market basket share, and loyalty among current and potential consumers. Unlike any other tracking tool, RxPulse Net offers a competitive view of the prescription marketplace at the retail level. With RxPulse Net, you now have the ability to track prescription purchases at a specific retail banner and leverage the pharmacy customer with whole store purchase behavior. Targeted marketing programs leveraging this information have a proven impact on total store sales and customer loyalty.
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See
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The value of both consumers who use prescriptions and those without a prescription need, and how to increase that value
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Act
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Target critical groups of customers based on identified behaviors, medical needs and demographics
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Win
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Connect pharmacy purchases to the entire store to drive revenue growth
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| TAKE THE NEXT STEP |
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Have a question or need more information about this product? Fill out the form below and an IRI representative will contact you as soon as possible.
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