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WHAT THEY ARE SAYING
IRI has made tremendous progress in the areas of innovation and thought leadership as it progresses with its business transformation . In an industry where innovation and vision are paramount to future success, IRI appears to be significantly ahead of the pack and leading the charge. The company should be commended for its efforts.
Tim Davidson
President and Founder
Prevision Corporation
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All Products Detail
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Individual User Studies are services that combine IRI Consumer Network® Panel data with a semi-annual survey to provide quantitative metrics on individual users. Unlike other approaches, Individual User Studies provide historical data on all brands in your category, and a full variety of measures including penetration, usage rate, and brand loyalty by age and gender segment. The studies employ a proprietary methodology to deliver comprehensive results at a syndicated service price. The standard report will help you identify underserved segments and refine your product line and marketing messages to reach them. A variety of analytic enhancements are also available.
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See
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Your current user and volume base by age and gender, identifying your current strengths and opportunities for growth
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Act
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Redirect marketing efforts to address key growth targets
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Win
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Increase your brand’s appeal to specific age and gender segments to draw buyers away from the competition
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| TAKE THE NEXT STEP |
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Have a question or need more information about this product? Fill out the form below and an IRI representative will contact you as soon as possible.
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