AttitudeLink - Information Resources, Inc. (IRI)

AttitudeLink

IRI AttitudeLink is a service that empowers marketers to conduct attitudinal surveys among the IRI Consumer Network panel. AttitudeLink provides a direct link between longitudinal purchasing behavior and the consumer needs and attitudes underlying that behavior, something not available from general market surveys. Through this integrated view of the consumer, you will discover new opportunities to grow your business through new and improved products, new consumer targets, and new marketing messages. You can then track the purchase behavior of the AttitudeLink-defined consumer segments to evaluate the effectiveness of your new marketing efforts.

See

Reveal the “why” behind the buy

Act

Design new and improved products to address unmet needs and refine marketing plans to better address the needs of specific consumer segments

Win

Increase consumer satisfaction, resulting in higher buyer retention and higher sales

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PRODUCT AT A GLANCE

DataSheets

AttitudeLink

Summary
IRI AttitudeLink is a service that empowers marketers to conduct attitudinal surveys among the IRI Consumer Network panel.

Business Issue Addressed:

Consumer and Shopper Relationship Management

Key Features & Benefits:

Questionnaire development: IRI survey research experts work with the client to define their objectives and write the questionnaire.
Sample definition: The IRI survey team works with the client to determine who should be surveyed, how many respondents should be sought, and what banner points (subsets of respondents) should be analyzed.
Data collection options: Internet, telephone, paper survey with barcoded answers that panelists can scan with their ScanKey or pen-and-paper via US mail.
Typing the panel: Surveys involving up to 20 multiple-choice questions can be sent to the entire panel via the panelist newsletter.

You should consider this product if you are in:

Brand Management
Consumer Insights
Product Development

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