Virtual Shopping - Information Resources, Inc. (IRI)

Virtual Shopping

IRI Virtual Shopping studies help retailers and manufacturers understand consumer behavior in the store through a web-based virtual shopping experience. The virtual environment allows shoppers to pick up, rotate, put back, and purchase products just as they would in a real store. It has an extremely high degree of flexibility - unlike in-store intercepts which require significant effort and cost to change shelf sets or packaging. IRI combines the speed and efficiency of the virtual store intercept with the longitudinal tracking data of the IRI Consumer Network panel, allowing you to target the specific shoppers of interest. Thanks to the latest and greatest virtual shopping technology, you gain increased sample sizes and cost efficiency while simultaneously decreasing the time it takes to get results.

See

Understand how shoppers make purchasing decisions

Act

Develop in-store strategies that leverage attributes proven to impact consumer choice

Win

Increase ROI by effectively influencing selection at the final point in the decision-making process: the store shelf

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PRODUCT AT A GLANCE

DataSheets

Virtual Shopping

Summary
IRI Virtual Shopping studies help retailers and manufacturers understand consumer behavior in the store through a web-based virtual shopping experience.

Business Issue Addressed:

Consumer and Shopper Relationship Management

Key Features & Benefits:

Maximize customer satisfaction with the experience at the shelf
Increase dollars spent within the category and in adjacent categories
Implement plan-o-grams that improve the likelihood of increased brand sales
Enhance retailer and manufacturer collaboration through insights with retailer-specific relevance
Make fast go or no go decisions based on in-store customer reaction to new packaging.

You should consider this product if you are in:

Brand Management
Category Management
Consumer Insights

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