Description: This unparalled gathering of global leaders promises to make Outlook Leadership® 2009 the "must attend" event for the top executives of the convenience/ petroleum industry. Nowhere else will you find an agenda as timely and thought provoking.

Date:  September 20 - 22

Location: Palos Verdes, CA

Topic: Call to Action: Rethinking C-Store Shopper Behavior in the New Economy - As the economic situation has worsened over the past few months, shoppers have increasingly lost confidence. Confidence loss is tremendously corrosive to the U.S. economy, eroding the will of shoppers to spend, regardless of their economic circumstances. As a result, shoppers are adapting. They are creating specific strategies to survive. They are increasingly using planning behavior in their shopping patterns and product choices. They are evolving how they use products and are becoming more self-reliant to meet their budgets.  The implications of this economic storm for c-store retailers and their CPG manufacturer partners are monumental.  Convenience store retailers have the opportunity to work with manufacturers to assure product offerings meet the range of c-store shopper needs while leveraging their own brand halo to create ‘quick trip’ solutions. The challenge before manufacturers is to create convenient and affordable solutions that meet the needs of their consumers while reinforcing their brand positioning as a provider of essential products that deliver on value.  As our economy continues to evolve, presenting both new challenges and new opportunity, Thom Blischok, President of Consulting and Innovation for Information Resources, Inc. will help you translate your knowledge about c-store shoppers’ behavioral changes into strategies and actions that drive growth and profitability.

Speaker: Thom Blischok, President of Innovation & Consulting, IRI, Inc.

Session Timing: September 21, 2009 – 8:00 a.m.

Learn More: http://www.outlookconference.com