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Senior Executive from salesforce.com and Accenture Succeeds Scott W. Klein; Klein Joins IRI Parent Symphony Technology Group as Operating Partner
Information Resources, Inc. (IRI) today announced that John Freeland, President-Worldwide Operations for salesforce.com, will join IRI as President and Chief Executive Officer effective October 1.
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Brown-Wilson Group’s “The Black Book of Outsourcing” Places IRI Ahead of The Nielsen Company
IRI, the world’s leading global provider of consumer, shopper, and retail market intelligence and insights for the consumer packaged goods (CPG), healthcare and retail industries, has been named among the top 10 global outsourced, response and opinion research firms, according to a recent Brown-Wilson Group survey.
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IRI Analysis Reveals Shrinking Display Space and Declining Merchandising Lift When Manufacturers Need it Most
Consumer packaged good (CPG) companies are facing a merchandising crisis as retailers have cut back significantly on point-of-sale display space at a time when manufacturers need it most, given the declining effectiveness of traditional advertising vehicles.
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Latest Analysis Reveals Manufactures and Retailers may be “Missing the Boat” by Focusing on Higher-Income Consumers with Innovation Out of
Leveraging a broad spectrum of unique information assets, analytics and domain expertise, the latest research from Information Resources, Inc. (IRI), “The Lower-Income Shopper Report: Learning to Better Serve Lower-Income Shoppers,” identifies five key lower-income micro segments that will be responsible for many of the growth opportunities and uncovers huge variations in shopping frequency and spending levels as well as channel and category-level dynamics.
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O’Reilly Utilizes Industry-Leading IRI Apollo Space Planning Solutions to Customize Shelf Configurations and Product Assortments across Store to
Information Resources, Inc. (IRI) today announced that O’Reilly Automotive, Inc., one of the largest specialty retailers of automotive aftermarket parts, tools, supplies, equipment and accessories in the United States, is the latest retailer to implement the IRI space planning software suite, including Apollo Designer Workstation™ and Apollo Professional™, to effectively optimize category assortments and planograms for its 1,700 stores.
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Joint Project Aligns IRI Consumer Network™ Household Panel with Wal-Mart’s Unique Customer Segments; Delivers New In-Store Insights
Information Resources, Inc. (IRI) today announced that it is working on a joint project with Wal-Mart Stores, Inc. to create a new generation of consumer panel services based on Wal-Mart’s unique customer segments.
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New Report from IRI Reveals Drug Store Gains as Front-End Growth Increases Traction
The new report reveals a significant transformation in the competitive landscape that is opening new doors for retailers previously stifled by supercenter competition and new growth opportunities for consumer packaged goods (CPG) and healthcare manufacturers.
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Wilson Farms Leverages IRI AllScan to Enhance Relationships with Vendor Partners
Information Resources, Inc. (IRI) today announced that Wilson Farms Neighborhood Food Stores, which operates 199 convenience store and gas station locations across New York State, has selected IRI as a market information partner. Wilson Farms will share its point-of-sale (POS) data from all of its stores with IRI for incorporation into the new IRI AllScan™ Convenience Store Tracking service.
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Study Outlines How Retail Marketers Can Leverage a Deeper Understanding of Consumers to Build Winning Merchandising Strategies
A new global study from Information Resources, Inc. (IRI) addresses this quest by presenting a compelling new approach to merchandising fueled by a deeper level of consumer insight that few retailers are leveraging today.
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IRI AllScan Surpasses All Convenience Store Tracking Services by Providing Granular Level Insights for All Product Categories
Information Resources, Inc. (IRI) today announced that it is filling this void with its new AllScan Convenience Store Tracking™ service, the only service in the industry that provides comprehensive scanner based point-of-sale (POS) data across the entire convenience channel.
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