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What IRI Customers Are Saying
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"Mike’s previously sourced marketplace information from another provider, but selected IRI based on its seasoned client service teams, recognition amongst retailers for providing the industry’s most accurate information and its vertical approach to serving the beverage alcohol industry. No other provider could deliver this unique combination of capabilities all of which are critical to our continued growth and expansion initiatives."
Anthony von Mandl
Founder
Mike's Hard Lemonade


Press Releases

Archives (2005 to 2008)


Prices Dropping Slightly and Consumers Cautiously Backing Off Most Extreme Belt-tightening Strategies, but Shoppers Remain Wary
The U.S. economy has entered the third stage of its unprecedented transformation and will be characterized by shoppers permanently changing several of their most important rituals involved in the consumer packaged goods (CPG) products they select, purchase and use.

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Thom Blischok Speaks with CPG and Retailer Industry Leaders on How to Compete and Win Shoppers in 2009
Shoppers are being pummeled from multiple directions by eroding property values, rising credit card debt, unprecedented swings in energy and commodity prices and an unsettling employment picture.

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Boomers or Boomlets? Micro-Segmentation Critical to Serving an Aging Population
Since bursting on the scene in the late 1940s, baby boomers continue to have an outsized impact on the U.S. economy.
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Aldata Adds Leading Space and Assortment Optimization Products to G.O.L.D. Retail Suite, Increasing U.S. and Global Retail Sector Presence
Aldata Solution Oyj (Aldata) and Information Resources Inc. (IRI) announced today that they have entered into a definitive agreement under which Aldata will acquire all of the assets of IRI’s Apollo Retail Space and Assortment Planning business unit.
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Deeper, More Accurate “Insight to Impact” Summit Helps Retailers and Manufacturers Keep Up with Changing World
Information Resources, Inc. (IRI) today announced that it is taking IRI Summit 2009 to a new level with its “Insight to Impact” program.
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Multi-Year Engagement Will Bring Efficiencies to the Supply of Retail Data, Software and Services to All Nestlé UK Divisions
Information Resources Inc (IRI) today announced that it has become the sole supplier of retail data to Nestlé in the UK. 
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IRI Beauty Practice Delivers Superior Category Expertise, Outstanding Client Service and Compelling Industry Vision to Coty
Information Resources, Inc. (IRI) today announced that Coty Inc. is the latest beauty client to renew its business with IRI. Under the multi-year agreement, IRI will provide marketplace information and business insights for all of Coty’s business units.
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Most Memorable New Product Launch Survey finds Wii Fit most remembered by Americans; other new technology products and twists on familiar brands also recognized
Advertisers and brand managers have new challenges to face as Americans are less aware of new product launches than ever before. That’s the key finding from the seventh annual Most Memorable New Product Launch Survey (MMNPL), conducted by Schneider Associates, Mintel International and Information Resources, Inc. (IRI).
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Private Label Market Reaches Pivotal Point; Retailers Turning Up Heat on Product Development and Promotion
The fact that shoppers are facing a crisis of confidence and checkbook is having a profound effect on the consumer packaged goods (CPG) industry. A key question on the minds of retailers and manufacturers is how consumers are meeting today’s economic challenges as the most shopping intensive period of the year draws near. The latest research from Information Resources, Inc. (IRI) reveals that financially-strapped consumers across all income levels, including those earning $100,000 or more, are turning to private label as part of a money-saving strategy.
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Valerie Walker Leverages Shopper Marketing Analysis to Drive New Market Success at In-Store Marketing Expo

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Virtual Shopping
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FEATURED INSIGHT
Dissecting the Downturn Generation
Nine strategies for CPG manufacturers and retailers to take maximum advantage of today’s new opportunities by generating uplift among these shoppers.
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Summit 2009 Insights
Ram
"Common sense is very uncommon."
Ram Charan, Author and Consultant

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