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Latest IRI Study Finds 30% of Consumers Feel It’s Important to Purchase Eco-Friendly Products; CPG Marketers Must Deliver Against Diverse Wants and Needs of Green Consumers to Drive Growth
According to the latest IRI Times & Trends Report, “Sustainability: CPG Marketing in a Green World,” the spectrum of green shoppers is broad and represents a diverse array of consumer demographics, psychographics, values and beliefs.
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IRI Finalizes Agenda of Distinguished Keynote Speakers, Compelling Breakout Sessions and Innovative Solutions Showcase to Provide Insights for Growth in Challenging Economy; Join the IRI Summit 2009 Conversation on Facebook, LinkedIn and Twitter
Information Resources, Inc. (IRI) designed an innovative "Insight to
Impact" agenda for IRI Summit 2009 to help stimulate growth for the CPG
industry by focusing on consumers' motivations, wants and needs. The
action-oriented forum is taking place March 23-25 at the Wynn Las Vegas
and can now be found on Facebook, LinkedIn and Twitter.
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Latest IRI Study Finds Retailers and Manufacturers Must Anticipate and Proactively Address Change to Establish Long-Term Shopper Loyalty
Because changes have been broad and deep, the consumer packaged goods (CPG) industry must stay on their collective toes and respond to continually changing rituals with a new level of deftness, according to the latest IRI Times & Trends Report, "2008 CPG Year in Review: A Market Re-Defined by Budget-Strapped Consumers."
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IRI Affordability Report Uncovers New Insights about Thrifty Shopper Behavior across CPG Channels and Product Categories
To help retailers and manufacturers succeed in this new environment, Information Resources, Inc. (IRI) just released its latest research, "The Affordability Report: Rethinking the Consumer Value Proposition in a Challenging Economy."
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Presentation Provides Overview of Beer Category Trends
The higher cost of ingredients and packaging, price to consumer increases, low consumer confidence and a down economy are just a few of the challenges that the beer industry faced in 2008. So, how did the beer category and the craft segment, in particular, perform from a sales perspective last year? To help provide insights, IRI beverage alcohol expert, Dan Wandel, will be presenting, "2008 IRI Beer Category Overview and Craft Segment Review," during the Brewers Association Power Hour interactive teleconference.
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Lower-Income Shoppers to Spend Incremental $84 billion on CPG during Next Decade
The latest research from Information Resources, Inc. (IRI) reveals that these consumers represent an enormous opportunity for retailers and manufacturers during the slow economy, if they understand that lower-income shoppers are not a homogenous group.
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Latest IRI Study Finds Consumers Revisiting Largest Shopping Trip Mission: Pantry Stocking
According to the latest IRI Times & Trends Report: “Pantry Stocking in a Down Economy,” manufacturers and retailers ignore pantry-stocking trends at their peril.
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Steve Johnson Speaks with CPG and Chain Drug Industry Leaders about How to Serve Consumers Struggling with Economic Realities
In his keynote presentation, “Call to Action: Rethinking Shopper Behavior in the New Transformational Economy,” IRI healthcare expert Steve Johnson will take a closer look at consumers’ changing rituals and provide key strategies that retailers and manufacturers can leverage to effectively serve consumers struggling to deal with the “realities of today.”
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John Deputato Shares Strategies on How Mass Beauty Manufacturers Can Rewire Their Approach and Adapt to Changing Shopper
IRI’s beauty expert, John Deputato, believes there are still windows of opportunities in these challenging times. In his keynote presentation, “Rewiring Your Go-to-Market Strategy for the Changing Shopper,” Deputato will share four strategies that mass beauty manufacturers can leverage to find success in 2009 and meet shoppers’ ever-changing needs. In addition, Deputato will report 2008 holiday fragrance results.
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Industry thought leader Thom Blischok takes an up-close look at what is on the minds of today’s consumers and how their concerns are translating into major shifts in shopping behavior in his keynote presentation, “Re-Wiring Convenience: Consumer Tuning in this Transformational Economy.”
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