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Most Memorable New Product Launch Survey finds Wii Fit most remembered by Americans; other new technology products and twists on familiar brands also recognized
Advertisers and brand managers have new challenges to face as Americans are less aware of new product launches than ever before. That’s the key finding from the seventh annual Most Memorable New Product Launch Survey (MMNPL), conducted by Schneider Associates, Mintel International and Information Resources, Inc. (IRI).
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Private Label Market Reaches Pivotal Point; Retailers Turning Up Heat on Product Development and Promotion
The fact that shoppers are facing a crisis of confidence and checkbook is having a profound effect on the consumer packaged goods (CPG) industry. A key question on the minds of retailers and manufacturers is how consumers are meeting today’s economic challenges as the most shopping intensive period of the year draws near. The latest research from Information Resources, Inc. (IRI) reveals that financially-strapped consumers across all income levels, including those earning $100,000 or more, are turning to private label as part of a money-saving strategy.
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Valerie Walker Leverages Shopper Marketing Analysis to Drive New Market Success at In-Store Marketing Expo
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Clients to Benefit from Improved Assortments Tailored to Evolving Customer Needs through IRI and Winston Weber Collaboration
Information Resources, Inc., (IRI) and Winston Weber & Associates, Inc. (WWA) announced today a partnership through which WWA will offer a series of workshops to help IRI’s retail and consumer packaged goods (CPG) customers optimize the information executives receive from IRI’s Apollo Designer Workstation™ solution as well as generate new, actionable insights.
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74% Will Give the Same or More Gifts, 6 of 10 Will Give as Many or More Expensive Gifts; Shoppers to Increase Use of Promotions to Keep Up Appearances
Shoppers are tired of bad news and will open their wallets this holiday
season, new research announced by IRI today reveals. Consumers also
cited an increased importance of holiday rituals as they take comfort
with friends and family and noted that they plan to make better use of
merchandising and promotions to maintain appearances. IRI is the
leading global provider of consumer, shopper, and market insights for
the consumer packaged goods (CPG), retail, and healthcare industries.
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With New Best-In-Class Trend Analysis, GNPD IRIS is Best Source for Evaluating Global New Product Introductions
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New Geographic Visibility Empowers Manufacturers and Retailers to Identify Growth Opportunities Among High-Potential Consumers
Information Resources, Inc. (IRI) today announced further
progress in its ongoing commitment to lead the marketplace in consumer
and shopper insights via the company’s expanding Consumer Network™.
Through the delivery of more releasable geographies, IRI is poised to
provide more localized and relevant views of consumer behavior to drive
insights at the individual retailer level.
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Lowering Prices Not Enough; Targeted Consumer Merchandising Wins the Day
As consumers continue to tighten their belts, consumer packaged goods (CPG) manufacturers and retailers have re-invigorated merchandising activity in hopes of boosting sales volume. Yet, too often, merchandising strategies rely heavily—and sometimes entirely—on price reductions. According to the latest IRI study, “Times & Trends: Merchandising Trends 2008,” industry leaders must consider new, innovative approaches involving updated positioning and product mixes and solution-based merchandising that generate enhanced shopper loyalty while concurrently reducing the reliance on lowering prices.
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Even among Consumers who Claim to be Environmentally Concerned, Significant Gaps Exist when it Comes to Product and Store Choice
Information Resources, Inc. (IRI) today revealed new findings from a study based on TNS’ Shades of Green Segmentation, which shows distinct variations in buying behaviors even among those consumers who claim to be concerned with the environment.
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Thom Blischok Leverages IRI Research and Consumer Testimonials to Discover How the Grocery Industry is Evolving In Today’s Economy
Rising oil and gas prices are affecting CPG companies,
retail stores and even consumers’ grocery bills in new and fundamental
ways. IRI consumer trends expert, Thom Blischok, will discuss how
grocery stores are feeling the pinch from today’s economy in his
keynote address, “A Transforming Economy Calls for Transforming
CPG-Retailer Relationships.” Blischok will detail how CPG companies and
retailers are evolving in light of today’s current economic environment
using groundbreaking IRI research that tracks consumer behaviors and
retail growth in addition to consumer testimonials captured in retail
stores across America.
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