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Presentation Helps Hispanic Advertisers, Marketers, Manufacturers and Retailers Leverage Increasing Buying Power of Fastest-Growing Consumer Segment
To help the industry take a closer look at this complex consumer group and to win at the shelf, consumer insights expert, Staci Covkin, is presenting “Winning at the Shelf.” Covkin’s presentation will be based on extensive survey and purchasing insights from IRI on Hispanic consumers.
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Former Executive Vice President of OgilvyOne Worldwide Adds Depth and Experience to IRI’s European Management Team
To further fuel the continuing growth of its international business, Information Resources, Inc. (IRI) announced today that Nigel Howlett has joined the company as President of IRI International. Howlett was previously Executive Vice President (global) at OgilvyOne Worldwide and a member of the company’s board of directors. He replaces and reports to Mark Parise, who has assumed the role of President of IRI’s global Market Information Group.
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Presentation Outlines Industry Trends and Growth Opportunities for Convenience Store Operators
Consumer snacking trends expert Sally Lyons Wyatt will explain the drivers behind industry performance and will showcase innovative brands, marketing and in-store tactics.
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New Partnership Provides Clients Easy Access and Deep Consumer Visibility across Multiple Global Markets and Cultures in Asia, Latin America, Europe, and North America
Information Resources, Inc. (IRI) and the Europanel Association, which has the largest share of the consumer panel market in the world, today announced that they are joining forces to form the world’s widest-reaching, single-panel research service.
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CPG & Retail Insights Leader Sees Focus on Evolving Consumer Expectations as Key to Market Success
Information Resources, Inc. (IRI) has released its annual forecast of emerging consumer trends affecting the CPG industry. IRI views 2008 as a year offering unprecedented opportunities for retailers and manufacturers that listen to consumers both directly and through analysis of their shopping and purchase behavior to develop unique products and shopping experiences aligned with evolving consumer needs.
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Twenty of Top 30 Beer Brands are High-End Brands
The IRI Beer, Wine and Spirits Practice today announced its highly-anticipated “Top 30 Beer Brand Performers in 2007,” a revealing industry look at the 30 fastest growing beer brands across the beer market. IRI also unveiled its “Top 15 New Beer Brands in 2007,” a list of emerging new brand entries.
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Newly Enhanced IRI Apollo Designer Workstation™ Provides Capabilities that Address Even More of Store
As retailers focus on more consumer-centric merchandising strategies, it is important for them to have access to a space management solution that covers the entire store.
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IRI New Product Pacesetters Report Finds Winning New Brands Deliver Health and Wellness Solutions and Unique Product Experiences
The most successful new consumer packaged goods (CPG) brands were revealed today by Information Resources, Inc (IRI) at the 2008 IRI Reinventing CPG & Retail Summit.
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IRI Apollo Designer Workstation to Reduce Winn-Dixie’s Out-of-Stocks and Improve Sales Performance
Information Resources, Inc. (IRI), the leading global provider of consumer, shopper, and market insights for the consumer packaged goods (CPG), retail, and healthcare industries, today announced that Winn-Dixie Stores, Inc., one of the nation’s largest retail chains, is utilizing its retail space planning software, IRI Apollo Designer Workstation, to optimize the performance of its retail shelf space, reduce out-of-stocks, and improve customer satisfaction.
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CPG and Retail Companies Gain Unique Competitive Insights from Blogs, Other Online Sources; Can Identify Key Demographics about Target Customers
Information Resources, Inc. (IRI is integrating Umbria’s social media research capabilities into the IRI New Product Innovation and Launch Solutions suite of services.
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