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New IRI Shopper Marketing Suite™ and IRI Loyalty Advantage™ Capabilities Provide Integrated Consumer Segmentation Framework for Shopper-Centric Business Decision Making, Enhanced Collaboration and Improved Performance
To help retailers uncover these critical insights, Information
Resources, Inc. (IRI) today expanded its growth agenda of creating
enhanced shopper marketing capabilities with the unveiling of the IRI Shopper Marketing Suite™ and IRI Loyalty Advantage™ solutions and supporting services.
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Building on its reputation for raising and tackling the consumer
packaged goods (CPG), retail and healthcare industries’ most pressing
business issues, Information Resources, Inc. (IRI) is hosting IRI Summit 2009: Reinventing CPG and Retail at
the Wynn Las Vegas. This world-class conference features an impressive
roster of keynote speakers, each of who are distinguished leaders
within their industries.
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New IRI Advantage™ Solutions Portfolio Powered by IRI Liquid DataTM Leverage Integrated Data, Predictive Analytics and Domain Expertise to Drive Enhanced Growth and Profitability
Information Resources, Inc. (IRI) today unveiled the IRI AdvantageTM
Portfolio of business applications powered by IRI Liquid Data™.
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Latest IRI Study Finds 30% of Consumers Feel It’s Important to Purchase Eco-Friendly Products; CPG Marketers Must Deliver Against Diverse Wants and Needs of Green Consumers to Drive Growth
According to the latest IRI Times & Trends Report, “Sustainability: CPG Marketing in a Green World,” the spectrum of green shoppers is broad and represents a diverse array of consumer demographics, psychographics, values and beliefs.
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IRI Finalizes Agenda of Distinguished Keynote Speakers, Compelling Breakout Sessions and Innovative Solutions Showcase to Provide Insights for Growth in Challenging Economy; Join the IRI Summit 2009 Conversation on Facebook, LinkedIn and Twitter
Information Resources, Inc. (IRI) designed an innovative "Insight to
Impact" agenda for IRI Summit 2009 to help stimulate growth for the CPG
industry by focusing on consumers' motivations, wants and needs. The
action-oriented forum is taking place March 23-25 at the Wynn Las Vegas
and can now be found on Facebook, LinkedIn and Twitter.
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Latest IRI Study Finds Retailers and Manufacturers Must Anticipate and Proactively Address Change to Establish Long-Term Shopper Loyalty
Because changes have been broad and deep, the consumer packaged goods (CPG) industry must stay on their collective toes and respond to continually changing rituals with a new level of deftness, according to the latest IRI Times & Trends Report, "2008 CPG Year in Review: A Market Re-Defined by Budget-Strapped Consumers."
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IRI Affordability Report Uncovers New Insights about Thrifty Shopper Behavior across CPG Channels and Product Categories
To help retailers and manufacturers succeed in this new environment, Information Resources, Inc. (IRI) just released its latest research, "The Affordability Report: Rethinking the Consumer Value Proposition in a Challenging Economy."
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Presentation Provides Overview of Beer Category Trends
The higher cost of ingredients and packaging, price to consumer increases, low consumer confidence and a down economy are just a few of the challenges that the beer industry faced in 2008. So, how did the beer category and the craft segment, in particular, perform from a sales perspective last year? To help provide insights, IRI beverage alcohol expert, Dan Wandel, will be presenting, "2008 IRI Beer Category Overview and Craft Segment Review," during the Brewers Association Power Hour interactive teleconference.
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Lower-Income Shoppers to Spend Incremental $84 billion on CPG during Next Decade
The latest research from Information Resources, Inc. (IRI) reveals that these consumers represent an enormous opportunity for retailers and manufacturers during the slow economy, if they understand that lower-income shoppers are not a homogenous group.
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Latest IRI Study Finds Consumers Revisiting Largest Shopping Trip Mission: Pantry Stocking
According to the latest IRI Times & Trends Report: “Pantry Stocking in a Down Economy,” manufacturers and retailers ignore pantry-stocking trends at their peril.
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