|
The recession has created a new kind of shopper—frugality is now the
new consumer habit, with every purchase decision considered carefully.
Retailers and manufacturers, in turn, are faced with the challenge of
adapting to this new shopper to maintain a competitive edge. To discuss
this new shift in shopper behavior, industry thought leader Thom
Blischok will serve as moderator of the “The New Value Consumer:
Company Response to New Priorities and Changed Habits” panel at the
Grocery Manufacturers’ Association Executive Conference attended by
senior retail and CPG executives.
Read More
|
|
Presentation Provides Overview of Beer Category Trends and Shifting Consumer Habits
Following major consumer spending adjustments during the past year and a half, most shoppers have developed new spending habits and new in-home entertainment rituals, signaling the need for a quick response from retailers with new marketing strategies, pricing and promotions. So, how did the beer category and the craft segment, in particular, perform from a sales perspective during the first half of 2009? To help provide insights, IRI beverage alcohol expert, Dan Wandel, will be presenting, “IRI Mid-Year 2009 Beer Category and Craft Segment Review” during the Brewers Association Power Hour interactive teleconference.
Read More
|
|
CHICAGO and NEW YORK (August 25, 2009) – Information Resources, Inc. (IRI) and The Nielsen Company (Nielsen) have formed a U.S. production joint venture to recruit, maintain and process data from a common set of households to support the Nielsen Homescan™ and IRI Consumer Network™ panels, which will continue to be operated by their respective companies. The pool of households will be owned by the joint venture, but the techniques used for projecting, analyzing and delivering insights will remain proprietary to each company.
Read More
|
|
New survey finds 78 percent of both lower- and higher-income consumers are positive on store brand products quality
CHICAGO, Aug. 25, 2009 – Once seen as knock-offs of "name brands," private label products have become increasingly more accepted by consumers as quality has increased and retailers have expanded their offerings of private label goods.
Read More
|
|
For an in-depth examination of what attitudes are shaping the new
shopper, and how retailers and manufacturers can develop strategies to
ensure long-term success catering to this new behavior, industry
thought leader Thom Blischok will present a webinar, “Discovering the Real Truth about Shopper Behavior, ” which is a reprise of his NACDS Marketplace 2009 keynote presentation.
Read More
|
|
Channel Migration Study Provides Insights into Recession-Driven Changes in Consumer Shopping Patterns across Departments, Categories and Consumer Segments
The latest IRI Times & Trends Report, "Channel Migration: The Blurring of Shopper Loyalty," provides insights into recession-driven changes in consumer shopping patterns across departments, categories and consumer segments.
Read More
|
|
IRI to Continue as Provider of Key Strategic and Marketplace Information
News America Marketing, the consumer advertising and promotional
services division of News Corporation, announced today that
it has renewed its relationship with Information Resources, Inc. through 2014.
Read More
|
|
Former Partner at Oliver Wyman and Former President and COO of MMA Bring International Marketing and Consulting Experience to Growing Practice
Further expanding its ongoing efforts to bring high value, consulting
and strategic advisory services and solutions to its clients worldwide,
Information Resources, Inc. (IRI), the leading global provider of
consumer, shopper, and market insights for the consumer packaged goods
(CPG) retail, and healthcare industries, announced today that Krishnakumar (KK) S. Davey, Ph.D. and Ed See have joined the company as senior partners within the IRI Consulting & Innovation practice.
Read More
|
|
Times & Trends Study Explores how to Reinvent CPG Marketing to Keep Pace with Consumers’ Changing Preferences and Behaviors
The latest IRI Times & Trends Report, "Price Promotion &
Merchandising: The Reinvention of CPG Marketing," explores key changes
in consumer shopping rituals brought about by difficult economic
conditions and provides actionable implications which will enable CPG
marketers to create marketing strategies reflective of rapidly changing
consumer preferences and behaviors.
Read More
|
|
IRI Study Uncovers how Recession, Age-Driven Lifestyle Changes and Health Issues are Impacting Baby Boomers
Representing half of total U.S. spending power, baby boomers are one
the largest demographics in the United States. The oldest among this
group are now 63 years old, and their purchase patterns are shifting as
they approach retirement age. The latest IRI research, "Baby Boomers II: Preparing for the Upcoming Wave of Aging Shopper Growth,"
examines the broad range of baby boomer lifestyle changes and
identifies top-indexing food and non-food categories, recession-driven
shopping patterns and key opportunities for private label and health
and wellness products.
Read More
|
|
|