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With New Best-In-Class Trend Analysis, GNPD IRIS is Best Source for Evaluating Global New Product Introductions
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New Geographic Visibility Empowers Manufacturers and Retailers to Identify Growth Opportunities Among High-Potential Consumers
Information Resources, Inc. (IRI) today announced further
progress in its ongoing commitment to lead the marketplace in consumer
and shopper insights via the company’s expanding Consumer Network™.
Through the delivery of more releasable geographies, IRI is poised to
provide more localized and relevant views of consumer behavior to drive
insights at the individual retailer level.
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Lowering Prices Not Enough; Targeted Consumer Merchandising Wins the Day
As consumers continue to tighten their belts, consumer packaged goods (CPG) manufacturers and retailers have re-invigorated merchandising activity in hopes of boosting sales volume. Yet, too often, merchandising strategies rely heavily—and sometimes entirely—on price reductions. According to the latest IRI study, “Times & Trends: Merchandising Trends 2008,” industry leaders must consider new, innovative approaches involving updated positioning and product mixes and solution-based merchandising that generate enhanced shopper loyalty while concurrently reducing the reliance on lowering prices.
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Even among Consumers who Claim to be Environmentally Concerned, Significant Gaps Exist when it Comes to Product and Store Choice
Information Resources, Inc. (IRI) today revealed new findings from a study based on TNS’ Shades of Green Segmentation, which shows distinct variations in buying behaviors even among those consumers who claim to be concerned with the environment.
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Thom Blischok Leverages IRI Research and Consumer Testimonials to Discover How the Grocery Industry is Evolving In Today’s Economy
Rising oil and gas prices are affecting CPG companies,
retail stores and even consumers’ grocery bills in new and fundamental
ways. IRI consumer trends expert, Thom Blischok, will discuss how
grocery stores are feeling the pinch from today’s economy in his
keynote address, “A Transforming Economy Calls for Transforming
CPG-Retailer Relationships.” Blischok will detail how CPG companies and
retailers are evolving in light of today’s current economic environment
using groundbreaking IRI research that tracks consumer behaviors and
retail growth in addition to consumer testimonials captured in retail
stores across America.
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Study Finds Retailers Benefit, but Branded Manufacturers Must Adapt to Evolving Shopping Patterns
In an economy undergoing dramatic transformation resulting from unprecedented petroleum and commodity price increases, healthcare is delivering solid growth to retailers, relative to the rest of the store, but manufacturers are contending with a sharp increase in private label purchases, notes new research announced today by Information Resources, Inc. (IRI).
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Study Finds Parents Seek Retailer Help in Bringing “Better-for-You” CPG Products to Children
Information Resources, Inc. (IRI) announced today the release of the second installment of its landmark “Healthy Kids” study. The report explores the forces behind children and youth’s eating habits, rising childhood obesity statistics, and outlines solutions to help reverse the trend.
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Thom Blischok Leverages Latest IRI Convenience Store Research to Discover if Consumers are Willing to Pay for Convenience
IRI consumer trend expert Thom Blischok will discuss how convenience
can be transformed in his futuristic keynote presentation, “Re-Wiring
Convenience: Consumer Tuning in this Transformational Economy.”
Blischok will share blueprints for precisely tuning the convenience
business around consumers, assortment and innovation.
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Consumers Making Fewer and Larger Shopping Trips at Supercenters
Consumers are balancing the need to save money on consumer packaged goods with the need to conserve gas, so they are turning to supercenters to make fewer and larger shopping trips. Information Resources, Inc.’s latest research, “Times & Trends: Channel Migration 2008,” reveals that supercenters were the only store type to achieve sales gains across six key grocery retail department areas during the last year, while traditional grocery retailers showed declines in four of six departments.
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Top Southeast Regional Retailer Expands IRI Relationship
Information Resources, Inc. announced today that it is expanding its relationship with Publix Super Markets, Inc., the largest employee-owned supermarket chain in the United States, with the implementation of IRI Apollo Web Publisher™ to support the management and distribution of planograms (POGs) to its stores to improve its merchandising operations.
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