|
Building on The Hendry Group Acquisition, IRI Recruits World-Class Senior Talent to Enhance Predictive Market Structure and Attitudinal Segmentation Capabilities
Information Resources, Inc. (IRI) today furthered its
commitment to creating a global, world-class, sales, servicing and
consulting practice around its integrated Hendry (IRI) Market Structure
business to drive clients' growth and innovation agendas.
Read More
|
|
Information Resources Inc. (IRI) today announced the appointment of
Eva Vila Massanas as their new Managing Director in Spain.
Read More
|
|
Opportunities Emerge as Attitudes Diverge within Beauty Segments and Channel Migration versus Brand Migration Occurs
More than 90 percent of surveyed shoppers
cite brand familiarity as the most important influencer when purchasing
beauty products, far surpassing the 73 percent consumer packaged goods
(CPG) benchmark, according to new research from the "Beauty Shopper
Report," released today by Information Resources, Inc. (IRI).
Read More
|
|
Honorees Receive Award During Premier 100 IT Leaders Conference
IRI's Senior Vice President of Information
Technology Manish Shah was named as a 2010 Premier 100 Information
Technology (IT) Leaders honoree by International Data Group's
Computerworld.
Read More
|
|
IRI partners with online advertising networks and research providers to create new digital media platforms; Enables more efficient and effective “direct-to-consumer” marketing programs online
Information Resources, Inc. (IRI) is continuing its efforts to
expand its Consumer and Shopper Insights platforms through the launch
of a series of new, innovative digital media solutions.
Read More
|
|
IRI Summit Helps Retailers and Manufacturers Re-Imagine the Way to do Business and Innovate for Growth
Because IRI believes that true innovation is the single most important
thing a company can do to compete in the new marketplace, it is taking
the highly successful “Insight to Impact” program even further at IRI
Summit 2010 by adding a third “I” to the equation with innovation.
Summit’s “I3” program will help retailers and manufacturers move from
insight to impact, so that they can find and take advantage of
opportunities in these unprecedented times. The world-class conference,
being held March 22-24, 2010 at the J.W. Marriott San Antonio Hill
Country Resort & Spa in Texas, will focus on leveraging insights on
consumers’ motivations, wants and needs and using them to innovate for
growth.
Read More
|
|
Even Though Road to Healthy Living Remains Bumpy for Most Americans, IRI Finds Significant Upward Potential for Healthier CPG Solutions
The latest IRI Times & Trends Report, "Health & Wellness: Redefining Healthy Living,"
takes a new look at product development, marketing and merchandising
tactics that will increase penetration of better-for-you food, beverage
and beauty care products across households of all incomes and other
demographics.
Read More
|
|
Representing One of the Largest U.S. Demographics, Millennials Will Soon be Entering Strong Growth Period in Income and CPG Spending
Millennials-Americans born between
1979-1989-are one of the largest demographics in the country and will
soon be entering a strong growth period in both income and consumer
packaged goods (CPG) spending.
Read More
|
|
CPG Marketers with Intimate Understanding of how Consumers are Wired and a Deft Ability to Market to the New Consumer Will Win Game in Long Run
The latest IRI Times & Trends Report, "Zero-Moment of Truth:
Redefining the Consumer Decision-Making Process," takes an in-depth
look at how shoppers learn about, plan for and execute their consumer
packaged goods (CPG) shopping trips and how these behaviors have
changed in response to a prolonged period of economic unrest.
Read More
|
|
At this week’s NACS Show in Las Vegas, IRI’s Matt McCourt will discuss
how convenience store retailers can learn what their customers want
most by utilizing sophisticated shopper tracking tools. During his
panel presentation, “How Many Is Too Many? Making Your Product Selection Work for You,”
McCourt will highlight how key analytic tools can assist retailers in
gleaning valuable insights into their customers’ shopping patterns in
order to effectively plan, advertise and promote convenience store
products.
Read More
|
|
|