Press Releases - Information Resources, Inc. (IRI)

Archives (2005 to 2008)

7/19/2007
7-Eleven, IRI Extend and Enhance IRI 7-Exchange™ Program

Expanded Relationship Allows IRI to Track All U.S.-Based 7-Eleven Stores and Gives IRI Competitive Advantage in Convenience Marketplace Coverage

Information Resources, Inc. (IRI), the world's leading global provider of consumer, shopper, and retail market intelligence and insights for the consumer packaged goods (CPG), healthcare and retail industries, today announced that it is extending its relationship with 7-Eleven, Inc., the nation’s largest convenience retailer.

7/9/2007
IRI Long-Term Drivers Consortium Study Releases First Wave of Top-Line Results and Launches Second S

Study Helps CPG Industry Actively Manage Brands for Future Growth

CHICAGO, July 9, 2007 – Information Resources, Inc. (IRI) today announced the first top-line results from its IRI Long-Term Drivers Consortium Study^SM that was initially launched in mid-2006.
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6/26/2007
IRI and TiVo Examine How DVR Usage Impacts Product Sales

IRI and TiVo Media Measurement Experts Link TV Viewing Patterns to Purchase Decisions

The popularity of digital video recorders (DVRs) is on the rise. In fact, by 2011 more than 55 percent of U.S. households will have a DVR, which means more Americans will be changing their TV viewing habits and avoiding commercials. So, how do these habits impact advertising effectiveness and product sales?
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6/6/2007
Fred’s Inc. Selects IRI Space Planning Solutions to Improve Category Performance and Drive Sales

Apollo Total Store™ and Apollo Professional™ Assist Fred’s with Store Layouts, Item Selection and Shelf Placement

Information Resources, Inc. (IRI) today announced that Fred’s Inc., one of the nation’s largest discount retail chains, is the latest retail client to utilize its Apollo space planning software suite to drive overall sales and profit improvements and add efficiency to its supply chain process.
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5/22/2007
IRI Delivers Breakthrough New Product Innovation and Launch Insights for Breakthrough Results

IRI, Stagnito’s New Products Magazine and Schneider Associates Join Forces for Most Memorable New Product Launches Webinar

IRI announced today that it is joining experts from Schneider Associates and Stagnito’s New Products Magazine to share proven strategies that positively influence new product innovation and launches during a webinar, entitled “Most Memorable New Product Launches,” on May 23 at 3 p.m. (CDT).
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5/22/2007
IRI Names New General Counsel

Teresa Sebastian Brings 24 Years of Diverse Legal and Business Experience to IRI Global Headquarters

IRI announced today the appointment of Teresa M. Sebastian as senior vice president and general counsel, effective immediately.
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5/9/2007
IRI Healthcare Expert Provides Insight on How to Expand OTC Access

Steve Johnson Examines How to Reach More Consumers with Increased Accessibility to OTC Products and How to Leverage a Total Health and Wellness Market

Johnson will examine the existing opportunity of reaching more households with increased accessibility to OTC products and how retailers and manufactures can collaborate to connect the pharmacy with the rest of the store to drive growth.
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5/2/2007
IRI Retail Expert Uncovers the "Power of the Pharmacy" at Food Marketing Institute Conference

Thom Blischok Examines Ways to Enhance Customer Loyalty and Grow Sales by Improving Synergies between Pharmacy and Front-End of Store

Blischok examines how to develop health-focused pharmacy programs and how to market these programs effectively, so that retailers can unleash the power of their in-store expert — the pharmacist.
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4/25/2007
IRI Expands BehaviorScan Capabilities in Colorado Market

Grand Re-Opening of IRI TV Ad Testing Studio in Grand Junction, Colo. Market Slated for April 25

IRI announced today that retailers and manufacturers can now accurately test the impact of their new TV advertising strategies in the IRI BehaviorScan® market in Grand Junction, Colo.
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4/12/2007
Sierra Nevada Selects IRI Beer, Wine and Spirits Practice for Valuable Market and Consumer Insights

Granular Beverage Alcohol Performance Metrics Help Take Sierra Nevada’s Successful Brand to Greater Heights

IRI announced today that it is expanding its industry-leading beer client portfolio with the addition of Sierra Nevada Brewing Co., brewer of Sierra Nevada Pale Ale, the No. 1 selling craft brand in U.S. grocery stores.
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